Here’s a story for you. When I was a little boy (for those who know me, yes there was such a time), I would occasionally have a sleep-over at my grandparents. Having kids myself now, I realize mum and dad needed some time for making the beast with two backs now and then. But that’s another story and besides the point. My granddad would walk to his library and pick out the old testament and read me stories. Stories of long gone times, filled with snakes, splitting seas and guys that make the movemberists look like brazilian waxed pussycats. I would enjoy these stories immensely. Later on I became literate myself and blessed with time and the absence of digital distraction, I would immerse in multiple stories at a time. I would take the time to really listen to music and wonder about it’s origin and intend. Then over time, stuff was getting a bit hectic. My influencers and trusted sources for good stories were readily available in an app on my smartphone. I started suffering from story-overload. And then…… all of a sudden, storytelling became the buzzword in our profession (well next to big data of course). We started sticking stories to commodities. And now, Amsterdam based ad brain John Weich wrote a book about it and he will launch it tonight. Not the traditional way, but by inviting interesting storytellers from the creative industry to tell a story, about storytelling, in their particular field of expertise. And so it happened that MassiveMusic’s Mr. Zee will be talking about the importance of storytelling in music crowd funding at the Pakhuis de Zwijger tonight. Imagine reading this line in 1999. You’d be like..wha? If you still think this now, then you have an extra reason to drop by tonight, Thursday December 12th, for the official book launch of John Weich’s ‘Storytelling on Steroids’.
Former Tribal DDB Amsterdam ECD Chris Baylis joins Iris Worldwide. Baylis, last year one of the nominees of Adman of the year, left Tribal DDB, and Amsterdam, beginning of the year after 5 years to be in charge of the worldwide Volkswagen account at Tribal DDB London the last seven months. Now he made the move to Iris London where he reports to Global CD Shaun McIlrath. Baylis about the move: “The Iris offer was very hard to turn down. The London office is the mothership of a growing independent network – the strategic value of which should not be underestimated in these times of merger and consolidation. There are 400 people in the London office alone – including 30 creative teams – so it’s a great honour and a challenge to be offered a role like this.” As for being back in London he claims “it is the greatest city in the world. It’s tough, it’s lively and a very exciting place to live.” About the London advertising scene: “it is still dominated by the big network agencies and big TV ads. Innovation is something everyone talks about but no one really does.” Baylis continues that, as we come out of recession, clients start taking creative risks again and “the fast moving independent innovators like Iris will extend their lead.” Sounds like Baylis has found the right spot to continue his career.
‘Dicks will come’ is a wisdom I want to give to you for a rock start in 2014. OK, but what the hell does it mean? Will there be an invasion of persons called Dick? To be honest, this question is build in to give the prude at heart some hope my title is actually decent. But no, I am sorry I have to disappoint you. No shred of decency here. I am actually talking about proper dicks – the physical kind. But stick with me, because it is important for making great creative work to get to the bottom of this wisdom. And it is not just about me trying to be a pervert or turn you into one. More…
With 1 Gold (Interactive), 4 Silver (Interactive, Design and Mobile) and 3 Bronze (Interactive and Promo & Activation) one of our personal favourites, KLM Space by DDB & Tribal and Rapp was the big winner during this year’s Eurobest – from Dutch point of view that is. DDB & Tribal themselves was the agency which stuck out already with its amount of nominations on the short list and now with its awards: seven times Silver and four times Bronze. Rapp is part of DDB & Tribal so there were even more awards to take home: another Gold and Bronze. DDB & Tribal also got awarded 3 Silver for three different commercials for Inshared and it’s nice to see that the Netherlands are back in the film category (last year we won zero in film). Another one of our favourites that we dubbed digital concept of the year Achtung!’s GTI Bannerbahn for Volkswagen left Lisbon with 2 Silver and 1 Bronze in Interactive and Promo & Activation. They also were the only winners in…radio with a Silver award for their Porsche Cayenne Kilometer - proving they’re not just a digital agency. Ogilvy’s contribution for Dela (“why wait until it’s too late”) scored the second Dutch Gold in the category Branded Content & Entertainment and 2 Bronze in Promo & Activation and Media. Last summer they already won a Media Grand Prix in Cannes. We are quite pleased with the results: in total there were 24 Dutch winners this year, compared to 19 awards last year we did better, especially in digital.
This installation, at the famous fashion house Colette in Paris, was created by Random Studio to promote the new Nike Fuelband SE (according to Gizmodo the SE is merely an iteration and doesn’t offer much more than “a splash of color on the band”). The “RGB LED infinity tunnel,” showing colourful animated light patterns, was built in collaboration with lighting specialists Jurlights and production company L’Araignée. MadMapper was used as the software to output video directly onto the LED strips. This is not the first window installation Random makes for Nike. In 2013 they won Design Gold in Cannes (together with ,… Staat and Jurlights) for another Fuel Band installation at Selfridges in London.
This is what TBWA wrote us when sending us their ‘viral‘; “Poopy Pets is not TBWA’s largest client, but it is a very likable, local, start-up that produces disposable, biodegradable litter boxes named Poopy Cat.” At first we had our doubts, but then we all of a sudden remembered the wise words of John St. and realised TBWA has created a winner.
Sometimes the best way to respond to some silly immigration law, is to make an amusing campaign that’s just as silly. This is Desperate Dave’s Love Story - in response to being told that the only possibility for him to legally remain in the Netherlands is if he has a Dutch or European partner. Despite that he has lived here since 2008, paid taxes, purchased a home, started a business and actively contributes to the economic, cultural and creative landscape that makes this country such a great place to live. Dave claims “This is not a protest, but rather a fun last project if I am forced to leave. What I find interesting is that I don’t know how this project will end… as it is being ‘scripted’ as it goes along.” Here’s a short bio about his creative management agency Zulus Can Draw, who genuinely offer a unique creative service. It would be a great shame if he has to shut up shop and head home. ”Talented creatives around the world is in abundance. Getting noticed is not an easy task for many. Zulus Can Draw, an illustration based creative management agency was established with the intention to help promote talented South African based illustrators and graphic designers in the Dutch and European advertising industry. Some notable campaigns Zulus Can Draw has worked on include The Dutch Red Cross, McDonalds and Revive Recycled Paper.” Tips, advice or words of encouragement can be sent to Dave here.
72andSunny hired Simon Summerscales and Caroline Britt, to help strengthen its fast-growing team. Summerscales has over twenty years of experience as a communication strategist, servicing a wide range of clients such as Honda, Nike, Nokia, UKTV and The Guardian. He has been responsible for running communication strategy at London-based companies, including Carat, Naked and Wieden + Kennedy. In 2010 he founded Rebel Alliance, a strategy agency specializing in fan communication. In his new role as director of communication strategy, he will work with Stephanie Newman, 72andSunny Amsterdam’s director of strategy. Previously global account director at TBWA\Chiat\Day LA, Britt worked on campaigns for Gatorade and adidas and oversaw communications for adidas’ 2014 World Cup campaign. For Britt it’s the second move to Amsterdam: she was account director for adidas, ASICS and Eli Lilly at 180 for four years. As group brand director she will run 72andSunny’s Samsung and Benetton accounts, and serve as joint lead of the brand management department. 72andSunny Amsterdam’s managing director, Nic Owen: “We’re very excited to have Simon here, he’s a hero of mine. Both he and Stephanie make work broader, deeper, better—that’s what we’re all about. We couldn’t ask for two better people to lead us strategically. As for Caroline, she has a great pedigree and brings drive, energy and fun. We’re happy to have her back in Amsterdam.”
In 1888 George Safford Parker literally wrote history with an innovation which was deemed impossible at the time: a pen which did not leak ink. To celebrate 125 years of Parker pens Artbox, commissioned by Saatchi & Saatchi Geneva, created a key visual which summarizes the history and craftsmanship of the company in one single image. The pen itself (click image for larger version) illustrates a timeline: on the left, around 1890, the pen is still in its framework. It also serves as workplace for different figures: engineers, office workers and in the end (present time) also scientists. Along with the pen also the staff becomes more modern (in appearance and methods of working) – in the meantime Mr. Parker himself can be seen looking into the future with a telescope. The small people were created by photographing real people, dressed in historical work clothing, and the images were manipulated afterwards. Then all the different elements – pack-shot, 3D construction, figures – were digitally merged into one. A nice piece of craftsmanship, just like the famous pen.
Floris Hülsmann and Joris van Elk receive first ADCN 2013 yearbook and iPad app
Last week the Art Directors Club Nederland presented its yearbook for advertising and design. Besides the fact that it was beautifully designed, this year’s book is very special since it is for the first time accessible through an iPad app. What was unique about the book too, is that it’s usually hard to find people who want to make it, since it’s a hell of job. But ADCN chairman Lode Schaeffer enthusiastically told the crowd in the ADCN clubhouse that this time he was approached by FHV BBDO team Joris van Elk and Floris Hülsmann who told Lode they felt a strong urge to make this year’s book. With the theme ‘Monnikenwerk’ (Sisyphean task) Van Elk and Hülsmann wanted to celebrate the fanaticism and determination that can make the difference in advertising. More…