Amsterdam Ad Blog

Jeroen de Korte: “In New York anything is possible”

July 24, 2014, AAB

Jeroen de Korte in NYCCopywriter Jeroen de Korte recently decided to pack his bags and move to the US to join Publicis Kaplan Thaler in New York as Associate Creative Director. In Amsterdam Jeroen most recently was a freelance copywriter, and before that he worked fulltime at DDB, JWT and Publicis – on, among other brands, the Dutch Heart Foundation, KitKat, MINI and insurer FBTO. At Publicis he will be working on clients such as Vicks ZzzQuil, Crest, Tri Honda Dealers and Citi Bank. We asked De Korte a few questions about his move. More…


July 23, 2014,
Maarten Boer

I learned that foreigners are less important than Dutch people, when they die. The fatal ‘Buk’ rocket killed 298 people. More than half of these were Dutch. As a consequence, all the Dutch media kept asking about the exact number of Dutch casualties. That number took over the entire conversation. How many? Everyone at the press conference gasped in shock. Clearly, this number made the disaster much, much worse. It was pretty bad for Australia too. They came in second, with 28 dead.

Wikipedia tells me that news isn’t news unless it is relevant and unexpected. As it turns out, things that happen to people in other countries usually aren’t that interesting. (Except when Suarez sinks his teeth in someone. He makes the headlines every time). More…

Festina Lente wins 6 International Design Awards

July 22, 2014, AAB

Museumnacht Design Award - July 2014Last week the International Design Awards were divided. Dutch design agency Festina Lente did well, winning 6 awards. Gold for their Museumnacht posters (picture), which they created together with production company 100% Halal. The agency’s website for Gispen also won Gold. Silver went to Zoku, and the agency won three Bronze for the visual identity for Cake Film & Photography, the website for Femke Agema and poster campaign for Amsterdam dance festival Pitch. The international design awards were founded to give extra attention to the multi-disciplinary craftsmanship of design bureaus. Check out the other work here.

Graham Sturt leads VBAT creatively

July 21, 2014, AAB

Graham Sturt VBAT - July 2014Design agency VBAT has reinforced its management team with Creative Director Graham Sturt, who is assuming overall creative direction duties after having joined the agency 5 years ago. Sturt succeeds Eugene Bay, who co-founded the company in 1984 (!) and who thus makes the ‘B’ in the agency’s name. Due to the agency’s international ambitions VBAT has done quite well over the past 5 years, despite the shrinking Dutch market. For example, last year it opened an office in Mexico to service its clients Sol (beer), among others. This wider playing field requires new focus. More…

Computer Virus Catalog

July 18, 2014, AAB

Computer Virus Catalog - July 2014Bas van de Poel, creative at Anomaly, has always been intrigued by the dark side of computing. When, a few months ago, he found out that the Melissa virus is named after the author’s favorite exotic dancer, he was triggered to do something with the computer virus stories. Computer Virus Catalog is an illustrated guide to the worst viruses in computer history. Van de Poel invited over 20 artists from around the world to interpret a virus in their own unique style. Each virus is accompanied by a short paragraph summarising its evil plot. We thought the viruses were fictional – because their effects sound rather bizar – but Van de Poel assured us they are “100%” real. Participating artists include Anthony Burrill, HORT, Jonathan Zawada, Marc Kremers, Michael Willis, Saiman Chow, Felipe Pantone, Sarah Mazzetti, Mike Perry and Mel Nguyen.

Where new species are conceived

July 17, 2014, AAB

This animation, featuring a chameleon humping a caterpillar, instead of eating it, was created by animation director Daniel Hope from Glassworks, to promote X-Pollination and bring its distinctive visual identity (designed by Rick de Zwart) to life. X-Pollination, founded in 2008 by Amsterdam Ad Blog, is the bi-annual networking event connecting Amsterdam’s myriad of ad professionals. Glassworks was asked to make its own interpretation of the proposition “Where new species are conceived” and the standard gimmick of two non-matching animals mating. Here‘s another animation of a bear raping a fish. Though we are slightly biased, of course, we love the result. We asked Daniel Hope some questions about the creative process. More…

Amp.Amsterdam works for Vodafone

July 17, 2014, AAB

Vodafone-and-Amp.Amsterdam---July-2014-Vodafone has hired Amp.Amsterdam to manage all its music affairs; as from now on it will advise the mobile provider on a strategic, tactical and operational level. Quite unique for a brand, but it matches with Vodafone’s new business strategy to hire specialists, rather than just one lead agency who is responsible for everything. Simon de Koning, Head of Production and Licensing at Amp; “We are the shortest link between brand and music and our goal is to optimise the impact of music and to be transparent about costs and rights.” Amp, founded in 2013 by Joost Haartsen, Dagmar Heijmans and Simon de Koning, has in no time found itself a solid position in the Dutch music market and works already for the biggest agencies in town. Part of the agency’s success is the fact that it’s the exclusive music licensing partner of Universal Music Publishing Benelux.

Radio Tour de France

July 16, 2014, AAB

Tour Taxi - July 2014If you see these taxis driving through Amsterdam; they are to promote Radio 1′s coverage of the Tour de France. When you take one you can listen to Radio Tour de France and almost feel what it’s like to be in the Tour de France – almost. Nice idea by Dear.

Creative Ties & Mad Hatters breakfast

July 16, 2014, AAB

Dolly Rogers Creative Ties and Mad Hatters Breakfast - July 2014Creative Ties & Mad Hatters is an initiative by Jennette Snape, founder of Dolly Rogers. “It calls all creatives and visionaries, makers and doers, artists and artisans, boys and girls and offers the proper playground to flaunt your super awesome talent, and show some of Amsterdam’s top industry hats just how bright you shine in the spotlight. It’s gonna turn our fun spot into a melting pot, so no talent or discipline is too big, too small or too weird.” The idea is simple: you should wear a tie to match your personality, bring a folio to illuminate your skills, and style yourself with enthusiasm to match your flair. In exchange Dolly Rogers will mix up a jury of various industry mad-hatters to review your work. Be it an opera director, a violinist, sneaker designer or writer extraordinaire. The 4th edition is due. So, if you dare go down the rabbit hole, you can send a short folio to along with a letter that spells out why you’re brave enough to join. Places are limited. If you’re selected, mark your calendar for the 7th of August, and buckle up for an enchanting creative journey. You can find out more info here and check out some pics of the past editions here.


July 15, 2014, AAB

We’re unstoppable, in our fight against Parkinson’s,” is what the copy reads. Today the ‘Nijmeegse Vierdaagse’ (4-days of Nijmegen) starts, which is a 4-day hike of 50 kilometers (or less). A Dutch tradition that is almost 100 years old. In this commercial Saatchi & Saatchi | Leo Burnett asks us to sponsor walkers who donate their collected money to the Parkinson’s Foundation – Joan van Haaften, in the film, is one of them. It’s not as distinctive as the previous commercial (Harlem Shake on Parkinson’s), but again clearly shows what Parkinson’s does to you. The song is the official Vierdaagse song.