Extends your airtime

Skyn condoms use an innovative alternative to latex, dubbed Skynfeel. To advertise this new material – and the condom – Sid Lee Amsterdam teamed up with Pauline van Dongen to develop an adaptable long jump suit that not only minimizes body limitation but adds extra airtime… More.

Reviews

Gracht beer

Not the most enticing advertising we’ve ever come across – have you ever drunk from a bottle with a cigarette bud inside? But an interesting concept nevertheless; beer brewed from canal water. While Amsterdam canal water used to be notoriously disgusting – you could literally see the… More.

Inspiration

Infected by Budweiser

The best branded content is the kind of content that doesn’t feel too much like a commercial and engages you for much longer than 30 seconds. Here’s an example, a video clip created by W+K Amsterdam for AB InBev, the exclusive sponsor of the Belgian festival… More.

Reviews

Down The Rabbit Hole

The Dutch festival Down The Rabbit Hole (a yearly festival taking place at the end of June in Beuningen), launched a competition half a year ago asking people to come up with a way to entertain the festival crowd. Thijs Biersteker and music agency Amp.Amsterdam… More.

Inspiration

The Light She Brings

Joep Beving performing at What Design Can Do. Photo credit: Leo Veger. A year ago Joep Beving released his album ‘Solipsism‘, a side project, next to his strategy/new business job at Massive Music. The idea was conceived in Cannes a few years ago when he casually played… More.

Inspiration

Butt X-Ray

When Aernoud Bourdrez (IP lawyer and art collector) saw the Butt X-ray scene in “Jackass: The Movie” he was instantly fascinated by it. Not particularly by the fact that Ryan Dunn stuck a toy car up his arse and had an X-ray made of it, but by the fact that he… More.

Inspiration