Amsterdam Ad Blog

Wooding head of client services at 180

July 30, 2014, AAB

Megan WoodingMegan Wooding has been announced as new Head of Client Services at 180 Amsterdam. The native Australian has 14 years of experience in the creative industry and joins after having worked at Amsterdam Worldwide the past three years. Before Amsterdam Worldwide she was account director at M&C Saatchi and RAPP. At 180 she has been tasked with “boosting digital and integrated talent.” Working across a number of the agency’s key clients, she will focus on driving forward the digital and integrated talent within 180. Al Moseley, President and Chief Creative Officer at 180 Amsterdam: “This is an important hire for the agency. As we continue to grow, we need people who can operate at the very top level in terms of leading people and leading business. Megan gives us that.

Better starts now

July 29, 2014, AAB

The Japanese watch brand Citizen was founded in 1930 and with this visual brand statement it wants to shows that it never stopped moving forward. Citizen believes that “no matter who you are and what you do, it is always possible to make something better.” That sounds like a truism. More distinctively though Citizen also believes that now is always the time to do so, hence the pay off: “Better starts now.” Wieden+Kennedy Tokyo collaborated with Dutch filmmaker Johan Kramer (100% Halal) who likes to use old school cameras, such as – in this case – a hand-cranked 35mm camera and VHS camera. It works very well for this commercial, since it clearly brings back the history of the famous watch brand. What we like about it especially is that each stage of Citizen’s history has become a little work of its own. Even with its own ‘The End’ titles – designed by Young Jerks. The film was shot by Lex Brand and post produced by MPC Amsterdam.

Random Denim

July 28, 2014, AAB

G-Star-Raw-New-Collection---July-2014Amsterdam based Cartelle built a state of the art website around G-Star’s new denim collection. We could explain in great detail how the most random denim products (what’s up with the jeans maker’s obsession with running animals?) fly handsomely through your screen, but you better just experience it. One thing is sure, G-Star understands how a brand is built.

There’s no handwriting like mine

July 25, 2014,

Homelessfonts - July 2014And probably none like yours. The way we handwrite is unique and communicates a lot. But do we really give that much importance to it? This casefilm does. Imagine you’re homeless and all you have is that particular weapon to imprint a cry for help on a cardboard sign that people tend to ignore – that’s where handwriting could really make a difference. is a charity project that believes that “the same thing that helped homeless beg in the street could now help them leave it behind”. Idealised by The Cyranos McCann together with the Arrels Fundació – a Barcelona-based homeless center that wants #nobodysleepingonthestreet.

Absolute professional

July 25, 2014, AAB

We’re not sure whether it’s because a leading brand in consumer electronics has joined the surfing arena or whether surfing is just becoming more popular – probably a bit of both – but the heroic sport is now producing blockbuster commercials (a few months ago we also featured a high value around-the-world production sponsored by O’Neill). This Samsung production shows frozen breaks in Iceland, free surfing in Fiji, a surf camp in India and surfing in the suburbs of New York; all in all 140 seconds of mouth watering outdoor action. The beautiful film – with David Bowie’s matching song – was created by 72andSunny Amsterdam and celebrates Samsung’s partnership with The Association of Surfing Professionals (ASP) ahead of the launch of the US Open Surfing competition, part of the ASP World Tour. The film, titled ‘Every Day Is Day One,’ features both seasoned pros and the ‘absolute beginners,’ the point being that, “whoever you are, no two days in surf are the same, and there’s always a new challenge ahead.” Directed by Mark Molloy and shot by Greig Fraser (and Chris Bryan, underwater), produced by Exit Films Melbourne and Smuggler London, edited by Marshall Street Editors (London), post produced by Glassworks and sound design by Wave Studios.

Jeroen de Korte: “In New York anything is possible”

July 24, 2014, AAB

Jeroen de Korte in NYCCopywriter Jeroen de Korte recently decided to pack his bags and move to the US to join Publicis Kaplan Thaler in New York as Associate Creative Director. In Amsterdam Jeroen most recently was a freelance copywriter, and before that he worked fulltime at DDB, JWT and Publicis – on, among other brands, the Dutch Heart Foundation, KitKat, MINI and insurer FBTO. At Publicis he will be working on clients such as Vicks ZzzQuil, Crest, Tri Honda Dealers and Citi Bank. We asked De Korte a few questions about his move. More…


July 23, 2014,
Maarten Boer

I learned that foreigners are less important than Dutch people, when they die. The fatal ‘Buk’ rocket killed 298 people. More than half of these were Dutch. As a consequence, all the Dutch media kept asking about the exact number of Dutch casualties. That number took over the entire conversation. How many? Everyone at the press conference gasped in shock. Clearly, this number made the disaster much, much worse. It was pretty bad for Australia too. They came in second, with 28 dead.

Wikipedia tells me that news isn’t news unless it is relevant and unexpected. As it turns out, things that happen to people in other countries usually aren’t that interesting. (Except when Suarez sinks his teeth in someone. He makes the headlines every time). More…

Festina Lente wins 6 International Design Awards

July 22, 2014, AAB

Museumnacht Design Award - July 2014Last week the International Design Awards were divided. Dutch design agency Festina Lente did well, winning 6 awards. Gold for their Museumnacht posters (picture), which they created together with production company 100% Halal. The agency’s website for Gispen also won Gold. Silver went to Zoku, and the agency won three Bronze for the visual identity for Cake Film & Photography, the website for Femke Agema and poster campaign for Amsterdam dance festival Pitch. The international design awards were founded to give extra attention to the multi-disciplinary craftsmanship of design bureaus. Check out the other work here.

Graham Sturt leads VBAT creatively

July 21, 2014, AAB

Graham Sturt VBAT - July 2014Design agency VBAT has reinforced its management team with Creative Director Graham Sturt, who is assuming overall creative direction duties after having joined the agency 5 years ago. Sturt succeeds Eugene Bay, who co-founded the company in 1984 (!) and who thus makes the ‘B’ in the agency’s name. Due to the agency’s international ambitions VBAT has done quite well over the past 5 years, despite the shrinking Dutch market. For example, last year it opened an office in Mexico to service its clients Sol (beer), among others. This wider playing field requires new focus. More…

Computer Virus Catalog

July 18, 2014, AAB

Computer Virus Catalog - July 2014Bas van de Poel, creative at Anomaly, has always been intrigued by the dark side of computing. When, a few months ago, he found out that the Melissa virus is named after the author’s favorite exotic dancer, he was triggered to do something with the computer virus stories. Computer Virus Catalog is an illustrated guide to the worst viruses in computer history. Van de Poel invited over 20 artists from around the world to interpret a virus in their own unique style. Each virus is accompanied by a short paragraph summarising its evil plot. We thought the viruses were fictional – because their effects sound rather bizar – but Van de Poel assured us they are “100%” real. Participating artists include Anthony Burrill, HORT, Jonathan Zawada, Marc Kremers, Michael Willis, Saiman Chow, Felipe Pantone, Sarah Mazzetti, Mike Perry and Mel Nguyen.