Some really simple, smart and sexy work by Anomaly for Nike. The agency took today’s top 20 Dutch National Football players and asked them where they fell in love with their sport. Anomaly then visited each clubhouse, pitch, square, sidewalk and turf to create a campaign paying homage to where the Dutch Lions exactly come from; “In the name of Orange.” Love it. Photography by Paul D. Scott – more from his series here.
Canadian born and LA-based director Matt Bissonnette (yes, double s, double n, double t) has joined Smarthouse. According to Smarthouse’s press release Matt studied English and Film in Montreal and then earned a Law degree. After only two weeks he retired from legal practice to work in movies. Bissonnette has written and directed three feature films; Looking For Leonard (2002), Who Loves The Sun (2006), and Passenger Side (2010). He was recently tipped by The Independent as “One of ten young American moviemakers to watch.” According to Smarthouse “his work is noted for its classic yet inventive visual style; riveting honest humorous performances; original blend of drama and comedy; smart witty dialogue, and strong mix of music and images.” Since Smarthouse has told us to be a production company that is inspired by film, Bissonnette seems a fantastic win for its roster. But there’s even more than film. Bissonnette is multi-disciplinary; he also writes novels and is a visual artist, with installments of his ongoing video project Your Home Movies, featured at Canada Gallery in New York City. His first commercial work was made in the fall of 2013 for Amsterdam Worldwide; “Both of You” for Sony Viao 2 in 1. Very promising. We look forward to seeing more of him!
Wesley Ter Haar, founder and head of operations at MediaMonks, has been appointed European chair of SoDA, the Global Society for Digital Marketing Innovators. SoDA is an invite-only group of around 80 of the world’s best digital agencies and production companies, and promotes digital innovation and best practice. In Europe 22 agencies with 39 offices in 11 countries are represented by the organisation. Ter Haar will lead a number of SoDA’s initiatives, such as an annual agency salary survey, The SoDA Report, the Digital Marketing Outlook Study and an increased presence at industry events such as SXSW and Cannes. The organisation thus wants to deliver advice and guidance to EU based entrepreneurs and innovators. Ter Haar about SoDA: “SoDA provides the industry with a wealth of insight, research and best practice that delivers better solutions for clients. As our membership grows in Europe I want to harness all the talent to promote learning and greater collaboration.” SoDA’s executive director Chris Buettner about Ter Haar: “Wesley has a deep understanding of the business of digital. Coupled with his valuable contribution to SoDA over the years, he is best fantastically placed to help drive our mission in Europe to shape the industry”. We’re proud of him. (Photo credit: hansfrederiks.com)
KPN, the Dutch former national telco provider, last year chose its new agency N=5 after a lengthy agency orientation/pitch process. Before that KPN worked with TBWA since 2006 – in that year launching the theme “Let’s connect” (‘Sluit je aan’). This new campaign launched on Monday is to both introduce the new brand theme “Voel je vrij” (‘Feel Free’) and tell the Dutch that KPN has 4G – all over the Netherlands. Ironically KPN’s daughter Hi (using KPN’s network) already told us so extensively. So it’s no news, really. Nevertheless, the song Feeling Good (made famous by Nina Simone), together with the smooth film does indeed communicate a new dawn. Directed by Michael Wrong and shot by Mark Bliss.
Would you blindly trade your car for the newest model Porsche? A no-brainer, right? Well, apparently not, cause together with Achtung! Porsche turned it into a digital activation. Through a dedicated page you can submit your car to be traded in for the newest Porsche, without actually having seen it. That is, at first you don’t see it at all, and then slowly but surely all the details are revealed. Those of you who doubt the design skills of Porsche and still aren’t sure about the fairness of the trade, the auto manufacturer has built in a catch; the longer you wait, the less chance of winning. So, don’t wait too long. Oh, and yes, not unimportantly, the value of your trade-in and your motivation also count. Site built by Random and 3D by Renascent.
Beacons of colored light streamed out of a row of windows along the Piet Heinkade last Thursday night. A clear indicator, together with a sea of bicycles and the thumping of a determined DJ, of Fitzroy‘s annual New Year’s bash. Who needs Google Maps when the music is so loud? A poster by the door, informing guests of the strict ‘no list, no entrance’-policy, was a bitter-sweet reminder of last year’s success. One that had raised expectations this time around. Would Fitzroy manage to live up to its reputation? Inside, miniature tubs of Ben & Jerry’s, together with Bacardi cocktails and Heinekens, were clear displays of Fitzroy’s top fast-mover clientele. One could enjoy a cocktail and a game of foosball in one room or conduct the necessary networking under the enjoyment of a glass of prosecco in the other. The latter area featured tattoo artist Papanatos, the talent behind the agency’s new wall decorations. He was working his magic by tattooing the iconic Fitzroy lighthouse drawing on, well, pigs legs. More…
This film, supporting the Paralympic Winter Games, also held in Sochi this year, is quite impressive. Makes you admire handicapped sportsmen, rather than pity them. The fantastic shots, together with the copy “What’s your problem? Sport doesn’t care,” could have easily made it a Nike campaign. But it isn’t; it’s for Samsung. Hence the somewhat superfluous stylo-shot. Anyway, created by 72andSunny, directed by Henry-Alex Rubin (Smuggler), and shot by David Devlin. Post production by Glassworks Amsterdam and sound by Daniel Berridge for Madplanet.
On 13th of March MassiveMusic presents the 4th edition of its MassiveTalent Night at recently re-opened and renovated Odeon in Amsterdam. The night will present three showcases of international artists from the Massive Talent pool, connecting (still) unknown artists to brands and campaigns worldwide. Dieuwertje Heuvelings, A&R Manager at MassiceTalent about the upcoming edition: ”The previous editions were a big success and have introduced various new artists to a diverse audience. At the last location, Café Cox, people sneaked in through the windows since the place was so packed that we couldn’t admit more people. That’s why we have moved to a bigger location. The renewed Odeon seems ideal; it’s one of the oldest concert venues in the Netherlands with an exciting new programming.” For this talent night Massive invited English electronic music producer Everlone, multi-instrumentalist George Barnett and Dutch postrock band Square Attic. Massive gives away 3 x 2 tickets, if you let them know why you want to be on their guest list – together with your name, function, and company.
How hungry the Dutch advertising youngsters are for knowledge, became clear when the first ‘RA*W Agency session’ of 2014 was sold out in 2 minutes. 174 people signed up via Facebook for the event that took place last Wednesday at Achtung!’s headquarters. Due to limited space only 40 could attend – though luck for the 60 hopefuls on the waiting list. The session was themed ‘Get Shit Done’ and hosted by Achtung! Vanilla Ice said it first, but Dick Buschman happily quoted him yesterday; “Stop, collaborate and listen.” Then he explained Achtung!’s way of working; (Eins) get t-shaped people who (Zwei) collaborate and (Drei) co-create. No egos, no small offices, no monopoly on creativity by creatives, just one (big) happy family that tackle projects together with the client. An approach that works well when you have 25 people on the payroll, not when you have 125. That’s why Achtung! is not interested in growing bigger, the agency only wants to grow in quality. To experience Achtung!’s process creative collaboration in a nutshell Buschman gave the workshop participants Lego. In teams of 8 they had to build a car in 20 minutes. They also needed to come up with a way to sell it to the target group; 25-year-old females. To facilitate the creative process they were provided with Breezers. The winning project was the VOUTO – a foldable car that fits into a bike-parking garage. More photos here.
What started as experimenting with certain materials to make a carpet, became an ongoing series of masks made out of rope. As Bertjan Pot explains in this video he makes one after a busy day of meetings. When he’s been talking all day and running around he just needs to sit down and make something. Good idea and an even better result.