Amsterdam Ad Blog
Amsterdam Ad Blog

Sports reinvented

April 18, 2014, AAB

Pushing yourself to the limit in sports advertising is not new – Nike invented it. And recently we even featured a film with handicapped people in it. But you can always take things to the next level. Here’s a mini-documentary that makes you want to drink Powerade until you have the same perseverence as Nico Calabria. It doesn’t surprise us that this hero also climbed the Kilamonjaro. And, yes, we know it’s all marketing, but what an epic (mind you, we don’t use this word very often) film this is. Created by Wieden+Kennedy Amsterdam. Directed by AG Rojas (Caviar LA), shot by Frederick Backar and Michael Ragan, and edited by Whitehouse Post London.

The making of a claymation

April 17, 2014, AAB

Mona---April-2014A claymation, we had never heard of that. Production company The Ambassadors just made one, together with director Vincent Lammers, character designers Nick Groeneveld and Patrick Chin, and agency Selmore - responsible for the concept. Here’s how they did it – more or less. And, yes, at The Ambassadors they have a receptionist and drink coffee. Speaking of which, it’s for dessert brand Mona. You can choose your favourite dessert of the month. And the one with the most votes will reappear on the supermarket shelf. Simple and smart. You can find the final commercial here – with some catchy (Dutch) copy.

We Are Pi wins Wrangler

April 16, 2014, AAB

We Ar Pi wins WranglerAmsterdam-based We Are Pi, has been awarded the European Wrangler advertising account after a competitive pitch. According to the press release, We Are Pi’s appointment comes as Wrangler “looks to meet modern consumer’s needs,” which sounds like a pretty legitimate reason. After all, you don’t want to meet old fashioned consumer needs, do you? The agency, a break away from Wieden, is becoming a more serious player now – it already made some ‘serious’ advertising for Lego, last Christmas. And even the press release is serious: “Managing Director Alex Bennett Grant says; We are very excited to be part of growing the iconic Wrangler brand in Europe.” Nevertheless, a great win; congrats!

Ogilvy hires Ridder and Bokhoven

April 16, 2014, AAB

Jesse-Ridder-and-Jurriaan-van-Bokhoven---April-2014Ogilvy & Mather has hired Jesse Ridder (who we recently interviewed about introducing pizzas in China) and Jurriaan van Bokhoven to join the creative floor of their Amsterdam offices. The award winning team comes from Energize Amsterdam & Shanghai, where they worked on ING Worldwide, Samsung Mobile and Dr. Oetker China. At Ogilvy they will work on the entire client roster, starting with Center Parcs of which the agency just won the European account after an international pitch. The team – for Center Parcs, flown into Paris straight away – about the transfer: “Ogilvy is a huge international network that feels like a small shop. Everyone is free to contribute to the work and make it better. Of course, this is essential at an agency that preaches ‘The Eternal Pursuit of Unhappiness’ – never being satisfied with your own work. So we’re looking forward to being gloriously unhappy here.” Haha, amen to that.

The Art of Imperfection

April 16, 2014,

The Art of ImperfectionLast week I – Philip Brink – went on a holiday with my girlfriend Marieke. Destination: New Amsterdam. At Schiphol I bought a book: ‘The Gift of Imperfection – Let go who you think you supposed to be and embrace who you are,’ by Brené Brown. I don’t know about you, but I am a perfectionist, to put it mildly. People tell me it makes me good at what I do. Clients love my perfectionism, because they know I will go all the way to make something special. And it does seem like an essential element for making good creative work. But it’s not. It’s the opposite. The book explains how it creates a fake feeling of security. A feeling that if everything is perfect, people will like you for it and all will be good. But there’s no such thing as perfect. It shows that perfectionism stands in the way of creativity (and happiness). How it’s the enemy of ‘let’s try something, we’ll see where we end up.’ It narrows the possibilities, works paralysing and makes you miss beautiful opportunities in life. O.K., the book may look like a self-help book (with an ugly cover) and Oprah calls it her ‘new Super Soulmate’. Still, I like it. And I like the idea of embracing imperfection. In work and life. So, now I have to find a great conclusion to this blog posts. But to be honest I have no clue. And that’s O.K too…
PS Here’s a link to one of René Brown’s Ted Talks about vulnerability.

Digging for gold

April 15, 2014, AAB

When a digital agency makes a commercial like this, you know that the distinction between traditional and digital has really become outdated. And we understand why; South Africa – where the light is much smoother – makes a more pleasant working environment than a sweaty basement where black t-shirts are producing code. And it’s totally worth the trip; the production value of this commercial (and well-timed sense of humour) instantly gives Vodafone the golden status it always wanted to have, but could never really find. Created by Achtung! and directed by Magnus Renfors (Hobby Film).

Choose right

April 11, 2014, AAB

“Choose life. Choose a job. Choose a family. Choose a fucking big television. But why would I want to do a thing like that…. when there’s Warsteiner. Of course this film is not about heroine. And even if you put a bearded man on a skateboard, it won’t even come close. But it is quite a nice visual rollercoaster, working its way nicely towards the apotheosis. With the copy (“if tonight is the night, then tomorrow can wait!“), direction, editing and sound going smoothly together. Created by Amsterdam Worldwide, directed by Hanna Maria Heidrich (RadicalMedia), shot by Franz Lustig, edited and post produced by Darlings, and sound and music by Audentity.

Work to do

April 10, 2014, AAB

Werk aan de winkel - April 2014In the middle: Olcay Gulsen and Frank de Ruwe.

After having introduced a new lambrusco, Natwerk again is doing something off the beaten advertising track. This time they participate in a program, called Werk aan de winkel (‘Work to do’). The program revitalises small businesses that are having a hard time surviving in this fast changing world. The program, presented by Frank de Ruwe (partner and ECD at Natwerk) and Olcay Gulsen (Supertrash), helps them to present and advertise their shops in new, more distinctive and effective ways. Natwerk is responsible for the strategies, concepts and execution. April 10th the first episode will be broadcasted on BNN.

An ode to style makers

April 10, 2014,

STRAATBEELD-copyMarch 13 I found myself dressing up… to go to a museum. To gather with the urban and stylish set to discuss the relationship between high fashion and current street culture. Stylemakers strutting in from all over, even the deep south of Belgium. An event hosted by Amal Alhaag and friends. A conversation was started by a fashionable gang of dapper men and kick ass women, including: Isis Vaandrager, Milou van Rossum, Sharon Jane D, Nadine Stijns, Sandrine Sandrinette. Looking for answers: what role and influence do artists have on current streetstyle, does the street inspire high fashion or does couture inspire the street? The most inspiring and boldest statements coming from hands on & kick ass DIY spirited’ Farida Sedoc aka Hosselaer. Her words still bouncing around in my head “the street will dominate the world and not just in fashion, it is inevitable”. Bring it on I say. To me the world promisses to be way more exciting in the hands of passionate doers. PS: pics here. PPS: more talks soon. photo credit: De fotomeisjes.


April 9, 2014, Vincent Houtman