Amsterdam Ad Blog

Random Denim

July 28, 2014, AAB

G-Star-Raw-New-Collection---July-2014Amsterdam based Cartelle built a state of the art website around G-Star’s new denim collection. We could explain in great detail how the most random denim products (what’s up with the jeans maker’s obsession with running animals?) fly handsomely through your screen, but you better just experience it. One thing is sure, G-Star understand how a brand is built.

There’s no handwriting like mine

July 25, 2014,

Homelessfonts - July 2014And probably none like yours. The way we handwrite is unique and communicates a lot. But do we really give that much importance to it? This casefilm does. Imagine you’re homeless and all you have is that particular weapon to imprint a cry for help on a cardboard sign that people tend to ignore – that’s where handwriting could really make a difference. Homelessfonts.org is a charity project that believes that “the same thing that helped homeless beg in the street could now help them leave it behind”. Idealised by The Cyranos McCann together with the Arrels Fundació – a Barcelona-based homeless center that wants #nobodysleepingonthestreet.

Absolute professional

July 25, 2014, AAB

We’re not sure whether it’s because a leading brand in consumer electronics has joined the surfing arena or whether surfing is just becoming more popular – probably a bit of both – but the heroic sport is now producing blockbuster commercials (a few months ago we also featured a high value around-the-world production sponsored by O’Neill). This Samsung production shows frozen breaks in Iceland, free surfing in Fiji, a surf camp in India and surfing in the suburbs of New York; all in all 140 seconds of mouth watering outdoor action. The beautiful film – with David Bowie’s matching song – was created by 72andSunny Amsterdam and celebrates Samsung’s partnership with The Association of Surfing Professionals (ASP) ahead of the launch of the US Open Surfing competition, part of the ASP World Tour. The film, titled ‘Every Day Is Day One,’ features both seasoned pros and the ‘absolute beginners,’ the point being that, “whoever you are, no two days in surf are the same, and there’s always a new challenge ahead.” Directed by Mark Molloy and shot by Greig Fraser (and Chris Bryan, underwater), produced by Exit Films Melbourne and Smuggler London, edited by Marshall Street Editors (London), post produced by Glassworks and sound design by Wave Studios.

Jeroen de Korte: “In New York anything is possible”

July 24, 2014, AAB

Jeroen de Korte in NYCCopywriter Jeroen de Korte recently decided to pack his bags and move to the US to join Publicis Kaplan Thaler in New York as Associate Creative Director. In Amsterdam Jeroen most recently was a freelance copywriter, and before that he worked fulltime at DDB, JWT and Publicis – on, among other brands, the Dutch Heart Foundation, KitKat, MINI and insurer FBTO. At Publicis he will be working on clients such as Vicks ZzzQuil, Crest, Tri Honda Dealers and Citi Bank. We asked De Korte a few questions about his move. More…

#MH17

July 23, 2014,
Maarten Boer

I learned that foreigners are less important than Dutch people, when they die. The fatal ‘Buk’ rocket killed 298 people. More than half of these were Dutch. As a consequence, all the Dutch media kept asking about the exact number of Dutch casualties. That number took over the entire conversation. How many? Everyone at the press conference gasped in shock. Clearly, this number made the disaster much, much worse. It was pretty bad for Australia too. They came in second, with 28 dead.

Wikipedia tells me that news isn’t news unless it is relevant and unexpected. As it turns out, things that happen to people in other countries usually aren’t that interesting. (Except when Suarez sinks his teeth in someone. He makes the headlines every time). More…

Festina Lente wins 6 International Design Awards

July 22, 2014, AAB

Museumnacht Design Award - July 2014Last week the International Design Awards were divided. Dutch design agency Festina Lente did well, winning 6 awards. Gold for their Museumnacht posters (picture), which they created together with production company 100% Halal. The agency’s website for Gispen also won Gold. Silver went to Zoku, and the agency won three Bronze for the visual identity for Cake Film & Photography, the website for Femke Agema and poster campaign for Amsterdam dance festival Pitch. The international design awards were founded to give extra attention to the multi-disciplinary craftsmanship of design bureaus. Check out the other work here.

Graham Sturt leads VBAT creatively

July 21, 2014, AAB

Graham Sturt VBAT - July 2014Design agency VBAT has reinforced its management team with Creative Director Graham Sturt, who is assuming overall creative direction duties after having joined the agency 5 years ago. Sturt succeeds Eugene Bay, who co-founded the company in 1984 (!) and who thus makes the ‘B’ in the agency’s name. Due to the agency’s international ambitions VBAT has done quite well over the past 5 years, despite the shrinking Dutch market. For example, last year it opened an office in Mexico to service its clients Sol (beer), among others. This wider playing field requires new focus. More…

Computer Virus Catalog

July 18, 2014, AAB

Computer Virus Catalog - July 2014Bas van de Poel, creative at Anomaly, has always been intrigued by the dark side of computing. When, a few months ago, he found out that the Melissa virus is named after the author’s favorite exotic dancer, he was triggered to do something with the computer virus stories. Computer Virus Catalog is an illustrated guide to the worst viruses in computer history. Van de Poel invited over 20 artists from around the world to interpret a virus in their own unique style. Each virus is accompanied by a short paragraph summarising its evil plot. We thought the viruses were fictional – because their effects sound rather bizar – but Van de Poel assured us they are “100%” real. Participating artists include Anthony Burrill, HORT, Jonathan Zawada, Marc Kremers, Michael Willis, Saiman Chow, Felipe Pantone, Sarah Mazzetti, Mike Perry and Mel Nguyen.

Where new species are conceived

July 17, 2014, AAB

This animation, featuring a chameleon humping a caterpillar, instead of eating it, was created by animation director Daniel Hope from Glassworks, to promote X-Pollination and bring its distinctive visual identity (designed by Rick de Zwart) to life. X-Pollination, founded in 2008 by Amsterdam Ad Blog, is the bi-annual networking event connecting Amsterdam’s myriad of ad professionals. Glassworks was asked to make its own interpretation of the proposition “Where new species are conceived” and the standard gimmick of two non-matching animals mating. Here‘s another animation of a bear raping a fish. Though we are slightly biased, of course, we love the result. We asked Daniel Hope some questions about the creative process. More…

Amp.Amsterdam works for Vodafone

July 17, 2014, AAB

Vodafone-and-Amp.Amsterdam---July-2014-Vodafone has hired Amp.Amsterdam to manage all its music affairs; as from now on it will advise the mobile provider on a strategic, tactical and operational level. Quite unique for a brand, but it matches with Vodafone’s new business strategy to hire specialists, rather than just one lead agency who is responsible for everything. Simon de Koning, Head of Production and Licensing at Amp; “We are the shortest link between brand and music and our goal is to optimise the impact of music and to be transparent about costs and rights.” Amp, founded in 2013 by Joost Haartsen, Dagmar Heijmans and Simon de Koning, has in no time found itself a solid position in the Dutch music market and works already for the biggest agencies in town. Part of the agency’s success is the fact that it’s the exclusive music licensing partner of Universal Music Publishing Benelux.