Last year a free iPod was the most popular promotional advertising candy. But a free iPod is not enough anymore. Especially when you’re selling houses. The Amsterdam housing corporation ‘De Alliantie’ is advertising its newly built houses in Amsterdam Zuid-Oost with a free iPhone! In fact, each house (starting at € 92,500) is worth a voucher of € 4.000 (!) to be converted into Apple gear. Their goal: stimulating diversity in this neighborhood by attracting a younger crowd. We wonder if it works; many will still regard Zuid-Oost as the ghetto. In any case, one thing is sure; Apple is becoming more and more main stream.