Once a year Amsterdam hosts PICNIC; an international conference of the world’s most successful and talented media entrepreneurs, thinkers and creators. Among them not only representatives of the Google’s, Amazon’s and Nokia’s of this world, but also scientists, game developers, musicians and other original minds. And although the conference programme suggests that online social networking, crowd sourcing and co-creation are ever more promising, PICNIC proves that offline get togethers are there to stay – at least for a while. In any case, we are looking forward to it.