UbachsWisbrun/JWT developed the very first interactive test drive to promote the brand new BMW 3-series. Via a dedicated micro-site www.interactieveproefrit.nl one can follow two BMW’s live via webcam and via a map that provides you with the exact GPS location. One can also call the driver and ask him specific questions. And with only a slight delay you can follow the conversation inside the car – or if no one is talking the car stereo. It is really exciting to see how well it works. We gave one of the driver’s a call to test things out and he - that’s right, mostly men test drive BMW’s - was very helpful in telling us about the price (around € 50,000) and the special features on the car. He even voluntarily drove a route that we chose for. Talking of a great driving experience!