At PICNIC 2008, Bas Verhart – CEO Media Republic, founding father of Picnic and member of the Innovation Platform of the Ministry of Economic Affairs – presented the Paint The World Orange competition. This contest challenges the (international) creative industry to develop innovative marketing concepts, tools and ideas to position the Netherlands as an international hub for creative talent, and a global force in innovation. From all entries, five candidates will be asked to further develop their ideas. The jury – led by the famous Dutch designer Marcel Wanders – will announce the winning concept in the Spring of 2009. Bas Verhart: “We’re asking the creative industry to come up with good ideas. It could be a tulip shaped island, but anything will do as long as it’ll work”.