The international agency Perfect Fools hired Tim O’Kennedy as non-executive director. The Swedish online agency that opened its Amsterdam office only this year, wants O’Kennedy to expand the international business. Last year O’Kennedy unexpectedly left W+K Amsterdam. Another online agency opening an Amsterdam office is London-based de-construct. It will be managed by Neil Bedwell. Bedwell in Adformatie: “Amsterdam is at the moment Europe’s most important creative hub”. The real reason though for de-construct to expand to Amsterdam is the Adidas account, on which it will work together with 180 Amsterdam. Interesting is that both W+K and 180 once started offices in Amsterdam, because of winning respectively the Nike and Adidas account.