Created by Publicis Amsterdam.

What you see is what you get: soft and strong – exactly what we all want our TP to be. Nice animation. Created by Publicis, produced by Glassworks, sound by Massive Music and Kaiser Sound Studios.

Quite heavy; a campaign that features ALS patients that have already died. ALS – Amyotrophic Lateral Sclerosis – is a rare neuromuscular disease that progressively impairs the functioning of the muscles. There’s no cure against ALS and once diagnosed you have about three more years to live. A few patients, like Conny, were filmed alive. When they die their ads are released. Very sad. But therefore also a very convincing way to get the people’s attention and ask for a donation to finance the research that should find a cure against it. Created by Publicis Amsterdam.

Yesterday was a good day. Not just because it was our first day in Cannes and we enjoyed soaking up all its extremes – Le Palais, the sun, the beach, ‘le canard au miel’, and lots of drinks – check out our photo’s here. It was also a good day for Amsterdam, because it won 5 Lions! Two silver lions went to outdoor; Interbest ‘mail stripper’ and the Go Fast water-bike, both to Y&R Not Just Film. At the time, we weren’t too positive about the unattractive stripper, because we doubted its effectiveness. You could say the silver lion has proved us wrong. Two bronze lions went to the radio commercial ‘sexual harassment’ (Publicis) and an Allsecur outdoor ad (Ogilvy). In Media Muse and Starcom won Silver for their 3D Samsung projection. Earlier, on Monday Amsterdam won two meager bronze lions; the Dutch dress for Bavaria in promo – which definitely deserves more in our opinion – and bronze for Boondoggle’s KLM Suprise in PR – in Holland this won a golden Spin (read: cyber) award. Hopefully we’ll be able to celebrate some gold later this week.

What if you want to stop smoking? You select a picture of yourself trying to have sex with a mate just before falling asleep, you give it to another mate, and then ask him or her to spread it online, once you start smoking again. An interesting concept, translated into a Facebook app by Publicis and created for Stivoro – a Dutch anti-smoking ‘center of expertise’. It sounds a bit schizo to blackmail yourself, but we can imagine that for some people it might work. For some, that is. Cause most people will anticipate on their weakness and select a not so embarrassing photo and someone that won’t screw them – metaphorically, that is. Originality: +1. Effectiveness: -1.