Our previous post was about MTV Networks offering its clients advertising services. This week Boomerang announced that it too starts its own agency. Until now Boomerang was especially known for very succesfully spreading freecards (see picture) in bars, cinema’s and universities. The name of the new Amsterdam agency will be ‘Bureau 1835’ – because Boomerang’s target group is normally 18-35 years old. And as if that’s not enough, Boomerang is more ambitious still. Next week it will launch ‘Amsterdam Create’ a network for young creatives. With this initiative Boomerang connects advertisers and (freelance) creatives online, thus embracing the long tail and smartly using the great benefits of crowd sourcing.