When the online bank Icesave was offering sky high interest rates last year, the ‘economical’ Dutch en masse moved their virtual savings to the Icelandic bank. But when the credit crunch made the bank fall over, they were left empty handed – that is, almost, since the Dutch government came to the rescue. With this banner, made by S-W-H, placed on the ‘Icelost’ forum, Bolletje offers all the disappointed savers a free breakfast by returning the purchase money on their bank account – with the cheeky text added: “provided that you still have one”. Bolletje has always been known for its Dutch rusk. A few years ago though, the brand radically expanded its product portfolio, changed its package design (BrummelkampHoekstra) and hired a new advertising agency (S-W-H). The perfectly integrated and striking communication this year won a golden ADCN ‘lamp’  – the Dutch equivalent of the D&AD ‘pencils’.

Tags: ADCN, Bolletje, BrummelkampHoekstra, D&AD, Icesave, Indie