Write the future did what most of us expected, it won big last night at the Dutch Art Director’s Club (ADCN) Awards: the Standing bulb (read: Grand Prix) and three golden bulbs (Integrated, Film, and Print/Magazine). Massive Music also won an award for the music in this commercial. Overall, TBWA\Neboko won most awards, taking home 2 golden (in Film for Pearle and in Print for Heineken’s Social Networks) and 4 silver bulbs. Live Interactive billboard (n=5) won gold in Outdoor. Bavaria’s DutchDress (Selmore) – causing such a big stir at the World Championship football last summer – also received a very deserved golden bulb in Activation. Christian Borstlap’s posters for the overview exhibition of Dutch advertising classics won gold in Graphic Design. In Interactive there was no gold. This could mean that digital creatives are still mostly tech driven, rather than aiming for the big idea. It could also mean that the ‘traditional’ creatives (the largest part of the Jury) are not able to fully appreciate digital innovations. Or it might be a bit of both. In any case, there were three silver bulbs in Interactive for Philips ‘Wake up the town‘ (Tribal DDB), Live Interactive Billboard (see above – a big digital idea, created by a ‘traditional’ agency), and Vodafone’s Madame TreSesti (Achtung!). Our very favourite film ‘Drama Queen‘ for the Young Director Award (TBWA Helsinki, directed by Rogier Hesp) got a bulb in the category Young Directors, but unfortunately not gold.
The most entertaining part of a talent show on TV is the first few rounds when the amateurs without talent make a fool out of themselves. That’s most likely what inspired Indie to create these short TV ads for Domino’s. The ‘casting models’ were picked from the street and only got one single take for their 20 seconds of fame. But since “The Domino’s Perfect Pepperoni Deal [is] a deal so perfect that really everyone can sell it” even these talentless salesmen get the message across that Domino’s has a new pizza pepperoni. Very nice. If we would ever eat Domino’s, we would definitely now. Not just because €4 for a pizza pepperoni is dirt cheap, but also because we want to thank Domino’s for donating us this very entertaining piece of user generated branded content. On a dedicated YouTube channel you can watch all the one-takers – even the ones that didn’t make national television – and vote for the best entry. The winner gets one year of free pizza.
We are a bit late with this post, but only last Friday did we receive a copy of the ADCN (Art Directors Club Netherlands) book 2010. The annual, featuring the best (as in, most creative) work conceived in Dutch advertising, was accompanied by a little note saying “We look forward to receiving your review in our inbox”. In other words: “Quid pro quo, Dr. Lecter”. A bit cheeky, but fair enough. After all, we were quite happy to receive our personalized (“No. 790”) Limited Edition ADCN book. So to post about it, is the least we can do. The book that celebrates the ADCN awards – including the prestigious ‘lamps’ – is created by a different agency every year. This year the honour went to …, Staat, an ad agency that specializes in design. Though years ago VBAT created a mandatory grid for the book, …, Staat took the liberty to change the fonts into Helvetica and Times. The reason was that the fonts had to fit the concept, which is putting classic bookbinding on a pedestal. And that is why the book breathes craftsmanship; it has a distinguished gray textile cover, is gilt-edged, and has a traditional ribbon-marker. The concept was further translated into a sub-cover underneath each chapter, with a pressman’s jargon equivalent of the chapter itself and a matching photo. So for example the chapter “Print and Outdoor”, is subtitled “Landscape”, with a short explanation. All in all, …, Staat’s concept fits the holy bible of advertising like a glove; craftsmanship meets craftsmanship. Cause when you leaf through the work and see things like Philips Cinema 21:9 , Kit Kat Jesus, and Stanislav, you realise that apart from all the mumbo-jumbo, advertising still thrives best through craftsmanship.
Last night Amsterdam won 2 golden design Lions. Amsterdam Worldwide for its Onitsuka Tiger Tansu sneaker (picture) and FHV/BBDO for its black Mars packaging (almost) without the iconic Mars logo. Consumers received a sheet of letter stickers to create their own text on the Mars bar. The jury was charmed by the fact that Mars dared to change its world famous packaging so radically. In Cyber Amsterdam won 2 bronze Lions. Achtung! with ‘Public Polo‘ for Volkswagen and Kong (again) with Stanislav for the Ministry of Justice. The day before yesterday we got 2 silver outdoor Lions. Again, one for MINI Christmas box by UbachsWisbrun/JWT and one for Interbest, created by Y&R Not just film. Indie won bronze in radio for Dance4Life.
Source: Adformatie
Last week the Dutch Art Director’s Club (ADCN) awards, or simply the ‘Lamps,’ were divided between the most creative Dutch agencies. DDB was the big winner, with 3 silver Lamps – and 29 nominations, out of 204 nominations. DDB’s best silver Lamp went to its commercial made for Ziggo. DDB’s digital sister, Tribal won two times gold with Carousel for Philips, which is no surprise after having won already so many international prizes. Indie won 2 golden and one silver Lamp; all for Domino’s pizza. Indie’s golden awards both went to ‘Delivery Point‘ (outdoor and activation), silver went to ‘Builders‘. Kong won 2 golden lamps for Stanislav (interaction and activation). Out of the 7 golden and 15 silver Lamps, our most favourite Lamp (gold) went to Kit Kat Jesus by Ubachs Wisbrun/JWT. It’s brilliant in its simplicity and shows you don’t need an incredibly big budget to come up with a great idea.
