Adformatie reported last week that according to research conducted by Synovate 63% of the Dutch advertisers believe that the added value of advertising agencies will diminish. The reason is that more and more advertisers obtain agency expertise in-house. The same research clearly shows that agencies are pessimistic about the future – no news really, when you look at the worldwide stock markets. For TBWA it is business as usual though; this week it announced a new online agency: \Neboko Flow. Floris Hülsmann and Stephan Gonnissen (previously working as a team at JWT) will form the creative management. Another new agency, Nothing, was recently founded by Bas Korsten and Michael Jansen (ex Selmore, ex DDB). Although the agency’s name is not very promising, the team itself is ranked within the top 10 most (Dutch, not international) awarded creatives. At the same time Lowe Amsterdam is struggling; MD Ed Stibbe is leaving the agency. He is the fourth and last member of the management to leave the agency within one year. It wouldn’t surprise us if the agency merges with Draftfcb (also part of Interpublic) in the near future.