Protest – the Dutch (!) snowboard brand – asked KesselsKramer to help them with a new communication strategy, corporate identity and advertising campaign. Daniel Eskils, a Swedish filmmaker, was responsible for the commercial. We like the distinctive style and the idea that Protest helps you to escape boredom. We’re not sure though if the ad speaks the edgy language of the typical snowboarder – the tone of voice might be a little too friendly. However, there’s more to come (Eskils shot several videos) so the campaign still has time to grow on us.