Suit Supply – the Dutch retailer, selling tailor made suits for a reasonable price – launched its new outdoor campaign, with photos from the renowned photographer Carli Hermès. Five years ago Hermès was asked for the first time to do a shoot and since then his photos are inseparably part of Suit Supply’s fashionable brand image. This year’s campaign is called ‘Ambition’ and shows ‘real’ South Africans. Real, as in, they were scouted in the streets and didn’t wear any make-up or props during the shoot – except of course for the suits. Interesting detail is that the owner of Suit Supply, Fokke de Jong, likes to boast about the fact that he doesn’t need a marketing plan, nor an advertising agency. He simply decides from the gut and shoots from the hip. But not without success; recently the fast expanding brand was awarded the Marketing Excellence Award 2008 (by NIMA, the Dutch Institute for Marketing).

This is breathtaking. Everyting about it. The concept by Selmore, the distinctive song by Niki Reiser, the direction by Bram van Alpen (Caviar), the shoot by Carli Hermes, the CG by The Ambassadors, and last but not least the perfect creation by nature, Doutzen Kroes. What is special about this project is that it was shot by photographer Carli Hermès. An analogue eye turned into a digital experience, so to say. All of them worked on this project for free, for they understood the copy; “Nature, that’s you.” On WNF’s website you can find out how we can “Pass on the earth” in different ways. Let’s start by spreading this lovely film.

A new print and outdoor campaign by Suit Supply. We’ve pretty much said all there is to say about these campaigns in one of our previous posts; created to stand out, provoke and thus cause rumour around the brand. And shot by house photographer Carli Hermès. What’s different about this series, is that the men in suit not only pose with naked (ethnic) women, but also with animals. All to support the message that the suits will fit you like (a second) skin. Here (bums), here (snake), here (titties) some more. Enjoy.

For all the MadMen still working today, longing for Christmas, and needing some distraction badly; here you go! We aim to serve. There’s so much to say about these ads. And then again, there’s so much not to say about them, since they pretty much speak for them selves. One thing is sure, though; the terms ‘impact’, ‘free publicity’, and ‘word of mouth’ were probably used by SSSS & Orchestra when presenting their concept. And indeed, just like the Suit Supply campaign, this one might also be able to cause a bit of a stir. In fact, if Hunkemöller is lucky enough, some women might even feel compelled to submit a complaint at the Dutch Advertising Standards Authority. After all, most women don’t look this foxy in Hunkemöller’s underwear. So first of all the ads are misleading. But more importantly, presenting women obsessed by phalli is an oversimplification of the female mind – women are far more complex. How disrespectful! Or something… Anyway, Marcel van der Vlugt was the lucky photographer who shot this divine creature for magazines and outdoor, to be used in Holland, Belgium, Germany, and Spain. Merry Christmas!

In September we wrote about the ‘Shameless’ Suit Supply campaign that we love so much. But unfortunately – or fortunately, if you will – we are not the average Dutchmen. Many people were offended by the beautiful pictures by Carli Hermès and issued a complaint at the Reclame Code Commissie (Dutch Advertising Standards Authority). The complaints judged the posters tasteless and disrespectful towards women. Earlier the photos had to be removed from Facebook because they were ‘deemed offensive’. And in London’s Westfield shopping centre, the print ads also raised some prude eyebrows – but the British Standards Authority couldn’t do anything about it, because the ads were shown inside Suit Supply. On Monday the RCC ruled that the sexual innuendo’s are not crossing any borders of good taste, decency, or morality. The RCC also couldn’t see why the ads lack respect for women. How can you not agree; there’s no doubt whatsoever that the lady in this picture loves to show her underwear. In fact, it even seems to make her horny! Rrrrr…. We look forward to Suit Supply’s next campaign.

Sources: RCC, Adformatie, Z24

We just love this nonchalant, but deliberate boob slip on the homepage of Suit Supply. The photo is part of the ‘Shameless’ winter collection campaign, also displayed in print and outdoor. The photos are so sexy that they make us want to run to Suit Supply to buy ourselves a suit – we don’t really know where to wear it to, but we’ll find an occasion. We’ve always been a big fan of Suit Supply, one of the best marketed brands in the Netherlands. Its business model works like clockwork and the advertising always masters the art of persuasion. Though persuasive advertising is quite normal for a fashion brand, Suit Supply always knows how to combine its razor sharp, colour saturated photography by Carli Hermès, with a not so serious tone. And it’s this style that makes the brand so attractive for men who are looking for something fashionable, but don’t like the high prices and snobbishness of the PC Hooftstraat. Some more shamelessness here, here, and here.