That’s the question Asics poses in this ad. Beautifully made by Amsterdam Worldwide. This question has to do of course with Asics’ motto; sound mind, sound body. And the funny thing is, the ad immediately proves the truth of the statement. Why? Because the art director mixed up the left and right brain hemispheres! It is the right half that more dominantly generates creativity – because of its holistic and intuitive qualities. And it’s the left that thinks more logical and analytical. So now you know why in advertising an art director needs a copy buddy; one of them has to get the facts straight!