Heineken’s walk-in fridge by TBWA\Neboko is already a classic. After Bavaria couldn’t resist to spoof it, here’s another brand that loves the concept. Execution is a bit shitty, but it still honours TBWA’s original.

TBWA\Neboko made yet another walk-in-fridge-commercial for Heineken. Only this time it can actually walk! It made us laugh out loud! To fully appreciate it, you need to see the original – that’s a pity. But timing and execution are perfect. Especially the Polish building labourer (of which we have many in the Netherlands) is brilliantly casted. And although we still don’t drink Heineken, we are loving the brand for this beautiful content!

At first we thought the proposition of this Comedy Central ad was about not drinking water when watching the channel – or maybe even the other way around. But that of course wouldn’t make sense. Also check the commercial. The ads, made by Modernista!, in fact tell you that watching Comedy Central on a daily basis is healthy, because it generates uncontrollable laughing fits. And we like the persuasive power of this positive message. Especially the not so obvious solution of showing the audience (reminds us of this brilliant wonderbra ad), instead of the programmes makes you curious to know what’s on the other side.

We’re getting more and more excited about Queensday next week! And that’s probably also what inspired McCann Amsterdam to make this ad (click to enlarge) for Kinki Kappers. It is true that Queen Beatrix has been wearing the same hair helmet for as long as we can remember. So a visit to Kinki’s might be a good idea. On second thought, we’re not sure whether a ‘kinky queen’ would be representative enough – even for the Dutch standards.

Once a year, on April 30th, Amsterdam throws the biggest, best and craziest party in the world to celebrate the Queen’s birthday – hence the name: Queensday. And while most world leaders try to stay sober in public, on this special day even Berlusconi and Sarkozy don’t mind losing their decorum. Since Obama is not much of an alcohol man, he usually sticks to the local ganja – while Putin tries hard to look sober after his first e has kicked in. Made by BeyenMeyer for I Amsterdam.

update: The French ambassy told Amsterdam Partners (I Amsterdam) that they are not amused. However, Amsterdam Partners was not impressed; there won’t be a recall.

Two weeks ago we wrote about the new K-Swiss website; ‘a crossover between 2D and 3D navigation’. Well, here’s a great example of a website with 3D navigation. It is made by RAPP (f.k.a. Rapp Collins) and Innerworld for CRM specialist DataBay. Although it is rather a 3D demo than an improved version of Second Life, it really gives you a virtual experience and makes DataBay stand out as a sexy player in the not-so-sexy world of CRM services. Still, the mother of all 3D ad experiences is ‘Get the glass‘ by Goodby, Silverstein & Partners.

From a creative perspective, the ADCN Lamps are the most desirable awards; they represent the BIG ideas – nothing else. So it makes you wonder why this year only 2 Silver Lamps went to the category ‘interactive’ (Selmore/Achtung! and Skipintro); mainly traditional advertising gets awarded! And when you compare the Lamps with the (interactive) Spin Awards, it is striking that only two creative concepts won both awards; Upload Cinema (Lowe/Draftfcb) and Fortheloveofgod.nl (Skipintro). Does this mean that most big-idea creatives don’t have a digital mind? Or does it mean that digital creatives don’t come up with big ideas?

This (cinema) commercial by TBWA\Neboko for IDFA (International Documentary Festival Amsterdam) was awarded last night at the prestigious ADCN (Dutch Art Directors Club) awards with a golden Lamp. Check out all the winners here. We love the IDFA film (‘you can’t make up reality’), because it is creative, insightful and convincing – the three essential ingredients of advertising. It’s typical that this work is hardly recognizable as a TBWA product. Was it because it was a ‘non-budget’ production? In any case it proofs that creativity needs an inspiring product rather than a big budget. Interesting detail: all the (real!) actors and Oscar winner Mike van Diem worked on it for free. Here’s another one: Jesus Camp.

‘WTF?!!!’ was our first reaction when we saw this commercial for Jillz. Apart from the fact that we don’t drool on male hard bodies, we just didn’t know what to think of it. But after watching it a few times, it slowly started to grow on us. It has a Moulin Rouge over-the-topness and production value that’s quite irresistible. Jillz is a new sparkling cider (containing 5% of alcohol) that should give Heineken’s product portfolio more balance towards women. And that’s probably why the ad, made by Pink and Poodle (what kind of association should this name evoke?), is so explicit about its target.

Beautiful website made by Perfect Fools for K-Swiss. Maybe it gives us a peek into the near future of navigation. It’s a bit of a (rudimentary) crossover between 2D and 3D navigation. And together with the video content, it’s typically a site that makes you want to hang around for a while. One thing that feels a bit awkward though, is the fact that it combines sports with fashion. We know that Nike and Adidas do both too, but always in separate advertising. And that makes sense, since the consumer psychology for choosing a sports brand is completely different from selecting a clubbing outfit.