Thursday night the Golden and Silver SpinAwards were divided between the best Dutch digital and cross media agencies. For the first time the winners weren’t kept in suspense until the official award night in the Gashouder, because Adformatie (the Dutch ad magazine) by mistake distributed its magazine with the results too early. Of course, the winners couldn’t care less. Lemz was the big winner this year, with two golden awards and the title ‘interactive agency of the year’. The other two golden Spins went to Achtung! (last year elected agency of the year) for Sultana and Red Urban & FHV BBDO for Hi. Check entire list here.
The concept that impressed us the most was Upload Cinema by Draftfcb (Silver; cross media). Not because it’s hyper interactive, not becasue it’s so innovative, but just because it is as simple as brilliant ideas often are. Upload Cinema brings together the best of YouTube within a monthly changing theme in art house cinema De Uitkijk. What we especially like about it is that it facilitates something that internet needs, an editor seperating the heaps of crap that soil the long tail from the little gems that are not always being noticed.