Beautiful website made by Perfect Fools for K-Swiss. Maybe it gives us a peek into the near future of navigation. It’s a bit of a (rudimentary) crossover between 2D and 3D navigation. And together with the video content, it’s typically a site that makes you want to hang around for a while. One thing that feels a bit awkward though, is the fact that it combines sports with fashion. We know that Nike and Adidas do both too, but always in separate advertising. And that makes sense, since the consumer psychology for choosing a sports brand is completely different from selecting a clubbing outfit.