This (cinema) commercial by TBWA\Neboko for IDFA (International Documentary Festival Amsterdam) was awarded last night at the prestigious ADCN (Dutch Art Directors Club) awards with a golden Lamp. Check out all the winners here. We love the IDFA film (‘you can’t make up reality’), because it is creative, insightful and convincing – the three essential ingredients of advertising. It’s typical that this work is hardly recognizable as a TBWA product. Was it because it was a ‘non-budget’ production? In any case it proofs that creativity needs an inspiring product rather than a big budget. Interesting detail: all the (real!) actors and Oscar winner Mike van Diem worked on it for free. Here’s another one: Jesus Camp.