Two weeks ago we wrote about the new K-Swiss website; ‘a crossover between 2D and 3D navigation’. Well, here’s a great example of a website with 3D navigation. It is made by RAPP (f.k.a. Rapp Collins) and Innerworld for CRM specialist DataBay. Although it is rather a 3D demo than an improved version of Second Life, it really gives you a virtual experience and makes DataBay stand out as a sexy player in the not-so-sexy world of CRM services. Still, the mother of all 3D ad experiences is ‘Get the glass‘ by Goodby, Silverstein & Partners.