At first we thought the proposition of this Comedy Central ad was about not drinking water when watching the channel – or maybe even the other way around. But that of course wouldn’t make sense. Also check the commercial. The ads, made by Modernista!, in fact tell you that watching Comedy Central on a daily basis is healthy, because it generates uncontrollable laughing fits. And we like the persuasive power of this positive message. Especially the not so obvious solution of showing the audience (reminds us of this brilliant wonderbra ad), instead of the programmes makes you curious to know what’s on the other side.