Amstel Pulse viral inspired by Pavlov
We came across this 180 viral for Amstel Pulse – the new hip longneck from Amstel. The bottle was designed by VBAT and won a golden lion in Cannes last year. The beer is now slowly and subtly introduced in the Netherlands – hence the viral approach. We had the honour to taste the beer earlier at Boards Creative Workshop and X-Pollination. Although unfortunately the beer didn’t give us any choreographed saliva fountains, it convincingly quenched our thirst. One thing that could be improved though is the bottle top; it makes the beer spill easily and has the tendency to get stuck around your finger.
