‘Ik wil Bolletje!’ (I want Bolletje) is what this lady is thinking while struggling to get into the building. Simple and funny at the same time, that’s what these 10 second commercials are. Also check this one. And this one shows what happens when you finally give in to your craving. They were created by Indie. Three different commercials are shown within a single commercial break. A smart media strategy, since three times 10 must have more impact than one time 30 seconds. The commercials were directed by Richard Boden, who knows well how to handle humour. He directed both Blackadder and ‘Allo ‘Allo at the end of the 80′s. Bolletje, a brand with a heritage of cheeky advertising, has used the phrase ‘I want Bolletje’ since the 50’s already. In 2007 Indie revitalized Bolletje’s brand personality and introduced the thinking balloon as ad property. The first commercials starring the balloon were also directed by Boden.

The most entertaining part of a talent show on TV is the first few rounds when the amateurs without talent make a fool out of themselves. That’s most likely what inspired Indie to create these short TV ads for Domino’s. The ‘casting models’ were picked from the street and only got one single take for their 20 seconds of fame. But since “The Domino’s Perfect Pepperoni Deal [is] a deal so perfect that really everyone can sell it” even these talentless salesmen get the message across that Domino’s has a new pizza pepperoni. Very nice. If we would ever eat Domino’s, we would definitely now. Not just because €4 for a pizza pepperoni is dirt cheap, but also because we want to thank Domino’s for donating us this very entertaining piece of user generated branded content. On a dedicated YouTube channel you can watch all the one-takers – even the ones that didn’t make national television – and vote for the best entry. The winner gets one year of free pizza.

Last night Amsterdam won 2 golden design Lions. Amsterdam Worldwide for its Onitsuka Tiger Tansu sneaker (picture) and FHV/BBDO for its black Mars packaging (almost) without the iconic Mars logo. Consumers received a sheet of letter stickers to create their own text on the Mars bar. The jury was charmed by the fact that Mars dared to change its world famous packaging so radically. In Cyber Amsterdam won 2 bronze Lions. Achtung! with ‘Public Polo‘ for Volkswagen and Kong (again) with Stanislav for the Ministry of Justice. The day before yesterday we got 2 silver outdoor Lions. Again, one for MINI Christmas box by UbachsWisbrun/JWT and one for Interbest, created by Y&R Not just film. Indie won bronze in radio for Dance4Life.

Source: Adformatie

Last week the Dutch Art Director’s Club (ADCN) awards, or simply the ‘Lamps,’ were divided between the most creative Dutch agencies. DDB was the big winner, with 3 silver Lamps – and 29 nominations, out of 204 nominations. DDB’s best silver Lamp went to its commercial made for Ziggo. DDB’s digital sister, Tribal won two times gold with Carousel for Philips, which is no surprise after having won already so many international prizes. Indie won 2 golden and one silver Lamp; all for Domino’s pizza. Indie’s golden awards both went to ‘Delivery Point‘ (outdoor and activation), silver went to ‘Builders‘. Kong won 2 golden lamps for Stanislav (interaction and activation). Out of the 7 golden and 15 silver Lamps, our most favourite Lamp (gold) went to Kit Kat Jesus by Ubachs Wisbrun/JWT. It’s brilliant in its simplicity and shows you don’t need an incredibly big budget to come up with a great idea.

This guerilla ad by Indie at Amsterdam airport Schiphol is created for the Belastingdienst (national tax collector). Rare species (or parts of them), like an elephants tusk, Ocelot fur, a Ridley turtle and Barrier Reef coral, are being displayed on the baggage belt as if they are souvenirs imported by tourists. All the packages carry the message ‘Something to declare’? It makes you wonder how many innocent tourists actually bring in these kind of goods. If this number is substantial, it will certainly raise the declaration awareness – if not, at least WFF will love them for it! Indie already did this for the Belastingdienst a few years ago. Back then fake lizard and crocodile tales were protruding from suitcases. Unfortunately this will be the very last ad Indie has made for the Belastindienst, since UbachWisbrun/JWT won this client in a pitch last year. Whatever the reason for changing agency, Indie did a great job in transforming the Belastingdienst in a unapproachable fortress to a sympathetic, human organization. And that is a big accomplishment!

Brilliant in its simplicity. This ad by Indie for Dominos doesn’t need much explanation. And that’s a smart thing when you’re talking to hungry builders about pizza. If it’s up to us, prize winning already.