Let’s start with the good news. Internationally renowned production agency Hungry Man opened an office in Amsterdam. Director Hein Mevissen – who has already worked with HM for a few years now – will lead the Amsterdam office together with Denise Stork en Diederikje Bok. Mevissen and Bok already own John Doe, one of the more creative agencies in town. And the bad news is: after recently having lost big clients Vodafone and Rabobank, Ubachs Wisbrun/JWT is in heavy weather. A second round of lay-offs took effect last week. The agency fired another 36 people and has now a mere 50 employees. In 2007, directly after the merger of Ubachs Wisbrun and PPGH/JWT (JWT basically bought UW to incorporate fresh creative blood), the agency counted 188 employees. It seems that all the international network juggernauts are being brought back to more flexible sizes in these times. A curing trend, really. We all know what happened to the dinosaurs…