Sikkens approached 2009 for a new corporate identity. And when the agency found out Sikkens was partnering with the ‘Vodafone McLaren Mercedes Formula1 team’ (we had to copy-paste this mouthful), they thought why not design it with a racecar. Farfetched? Not at all; Adobe Illustrator is soooo 2008. This lenghty video was the result. And now seriously: the artistic result is being used for advertising!