A new print and outdoor campaign by Suit Supply. We’ve pretty much said all there is to say about these campaigns in one of our previous posts; created to stand out, provoke and thus cause rumour around the brand. And shot by house photographer Carli Hermès. What’s different about this series, is that the men in suit not only pose with naked (ethnic) women, but also with animals. All to support the message that the suits will fit you like (a second) skin. Here (bums), here (snake), here (titties) some more. Enjoy.
For all the MadMen still working today, longing for Christmas, and needing some distraction badly; here you go! We aim to serve. There’s so much to say about these ads. And then again, there’s so much not to say about them, since they pretty much speak for them selves. One thing is sure, though; the terms ‘impact’, ‘free publicity’, and ‘word of mouth’ were probably used by SSSS & Orchestra when presenting their concept. And indeed, just like the Suit Supply campaign, this one might also be able to cause a bit of a stir. In fact, if Hunkemöller is lucky enough, some women might even feel compelled to submit a complaint at the Dutch Advertising Standards Authority. After all, most women don’t look this foxy in Hunkemöller’s underwear. So first of all the ads are misleading. But more importantly, presenting women obsessed by phalli is an oversimplification of the female mind – women are far more complex. How disrespectful! Or something… Anyway, Marcel van der Vlugt was the lucky photographer who shot this divine creature for magazines and outdoor, to be used in Holland, Belgium, Germany, and Spain. Merry Christmas!
This one is a classic – that is, we’ve seen it before in different settings. But still, it taps in nicely into that funny Dutch tradition of the grey bearded bishop, riding his white horse on the roof tops to have his helpers – the black Piets – throw presents through the chimneys. This weekend he’ll be extremely busy, since on the 5th of December it is Sinterklaasavond (Sinterklaas Eve). That is, officially, since most people will be celebrating his birthday tonight or tomorrow night. Anyway, this (MVA) ‘makelaar’ (real estate agent) confirms his image; he’s like a car salesman, making the impossible sell. After all, Sinterklaas only visits us two weeks a year – according to the tradition he hangs out in Spain the rest of the year. Why buy a house? Nevertheless, it will make a beautiful full page newspaper ad. Created by New Message.
In September we wrote about the ‘Shameless’ Suit Supply campaign that we love so much. But unfortunately – or fortunately, if you will – we are not the average Dutchmen. Many people were offended by the beautiful pictures by Carli Hermès and issued a complaint at the Reclame Code Commissie (Dutch Advertising Standards Authority). The complaints judged the posters tasteless and disrespectful towards women. Earlier the photos had to be removed from Facebook because they were ‘deemed offensive’. And in London’s Westfield shopping centre, the print ads also raised some prude eyebrows – but the British Standards Authority couldn’t do anything about it, because the ads were shown inside Suit Supply. On Monday the RCC ruled that the sexual innuendo’s are not crossing any borders of good taste, decency, or morality. The RCC also couldn’t see why the ads lack respect for women. How can you not agree; there’s no doubt whatsoever that the lady in this picture loves to show her underwear. In fact, it even seems to make her horny! Rrrrr…. We look forward to Suit Supply’s next campaign.
Sources: RCC, Adformatie, Z24
We just love this nonchalant, but deliberate boob slip on the homepage of Suit Supply. The photo is part of the ‘Shameless’ winter collection campaign, also displayed in print and outdoor. The photos are so sexy that they make us want to run to Suit Supply to buy ourselves a suit – we don’t really know where to wear it to, but we’ll find an occasion. We’ve always been a big fan of Suit Supply, one of the best marketed brands in the Netherlands. Its business model works like clockwork and the advertising always masters the art of persuasion. Though persuasive advertising is quite normal for a fashion brand, Suit Supply always knows how to combine its razor sharp, colour saturated photography by Carli Hermès, with a not so serious tone. And it’s this style that makes the brand so attractive for men who are looking for something fashionable, but don’t like the high prices and snobbishness of the PC Hooftstraat. Some more shamelessness here, here, and here.
The Amsterdam Gay Pride is on its way (last weekend of July), so ‘gayvertising’ pops up everywhere. Last week we learned that the Dutch Tourist Board launched a campaign in the US with the slogan ‘Everyone’s gay in Amsterdam’. We hope the Americans will understand the pun, otherwise the amount of visitors might drop dramatically… Today we were sent this very subtle print ad for Suit Supply, made by New Message. “For him. For her”. As you can see, great advertising doesn’t need much words. Gay couples are of course an attractive target group. They usually have the DINK-status and thus much to spend. And since gays invented the metro man – wearing expensive clothes, moisturizers and a little too much after shave – we can imagine why Suit Supply addresses its advertising to this worthy target group. However, just in case, if you are planning to visit the gay pride in Amsterdam, don’t expect a procession of well tailored suits.
