Who wouldn’t want to make advertising for Ben & Jerry’s ice cream! A delicious product, a fun corporate identity (using slogans like “if it’s not fun, why do it”) and sexy mission statement that uses terms like ‘sustainability’, ‘prosperity’ and ‘quality of life’. Inspiration enough to come up with a mind blowing campaign, you would say. So Indie is probably very pleased to become Ben & Jerry’s lead agency in the Netherlands, without even having to pitch for it! Indie’s work for Bolletje must have helped the agency win the account, as its advertising for Bolletje breaths a fun attitude from every single pore.