We are very proud to introduce our new visual identity. It is created by Meneer de Zwart. The reason why we wanted to change our previous logo, is that it looked too much like the city marketing logo of Amsterdam: I Amsterdam. We kept the original colours red and black, because these colours represent the Amsterdam coat of arms. The lettering in the logo is inspired by the Amsterdamse School, an architectural style from the 1920’s that is very dominant throughout Amsterdam. Many bridges still display the Amsterdamse School font. With the new identity we’ve also added two new sections to our blog: interviews and jobs. For the interview section we will ask Amsterdam creatives 9 questions about creativity, advertising and Amsterdam. The job section will display vacancies in the Amsterdam creative industry and give tips for expats that (want to) move to Amsterdam. In the next few weeks we’ll start to upload content to these new sections. And there are still some design changes to be made and technical bugs to be fixed, but we hope you appreciate our new design and would love to hear your comments.