This arty commercial was made by KesselsKramer (KK) for J&B Spain. When the whiskey brand asked KK to develop a ‘digital event’ this summer, the Amsterdam agency chose to translate the quality of the spirit into two icons representing aroma and taste; a 24 carat golden nose and mouth, weighing both a kilo and worth €25.000 each. In an online game in a surreal London, the consumer can search for the icons and win them. Since the website is only in Spanish, we haven’t really been able to understand the exact rules of the game, but we definitely like the strong iconic images and the well executed Avengers-style commercial. A convincing way to make the brand stand out from its often conservative and dusty competition.