This website was made by EuroRSCG Amsterdam. Through a security camera, you can follow the indecisiveness of a KFC customer ‘live’ – but not really. As if to say, at KFC it all looks so good, it’s too hard to make a choice. If you guess what he will eventually choose, you can win ‘fantastic prizes’. In itself a nice idea. But it immediately made us think of the subservient chicken, made by Crispin Porter + Bogusky for Burger King in 2004. It went very viral and was one of the first great examples of the interactive potential of online advertising. Although the KFC guy is not dressed up like a chicken (he only wears a fake beard) and does not do funny moves on request, it is the poor quality of the footage, the fake perception of live action and the funny ‘highlights’ that it has in common with the Burger King ad. And of course the CP+B campaign was (ironically) also promoting chicken. If you think the link to the Burger King campaign is too farfetched; the website even more reminds us of a commercial from the other big fast food chain; McDonald’s. In 2007 TBWA\Neboko made a commercial with kids not being able to choose at the counter. The pay-off: lots of variation in our happy meals, makes it a tough choice.

A guerrilla make-over to promote Holland’s largest DIY, Gamma’s wallpaper. The pay-off: “Isn’t it beautiful?” Well, if you’re asking our opinion; no this wallpaper is not beautiful. But the idea is though. Created by TBWA\Neboko.

Yacco Vijn leaves digital agency Kong (N=5′s digital sibling) to become Managing Creative Director at TBWA\Neboko alongside Bas Engels. It was a hard decision for Vijn, but the fact that TBWA has been so consistent in its creative success over the past decade and the fact that he leaves Kong in good shape, made him decide to accept this new adventure. By hiring Vijn TBWA wants to incorporate digital in its DNA, which is different from previous attempts to found separate digital agencies; first agency.com and a few years ago Flow – both attempts failed. When we asked Vijn what he thinks of becoming MCD at an agency known for being especially good in making (Dutch) TVC’s, he told us that ‘digital’ is becoming obsolete: “The term is slowly eroding; when I go to a shop to buy a camera, I’ll ask for a camera, not a digital camera. It’s obvious that it will be digital – everything is. I think the time is ripe to stop putting digital labels on agencies and go for integrated by default“. Wise words. Floris Hülsmann, who ironically enough left Flow last year to join Kong, will be taking over Vijn’s role until Kong has found a replacement.

Bit strange. “Your dad and mom have a great surprise for you. We’ve been thinking about the winter holiday, and this year we won’t stay in Tirol. We’ll go to…Holland”. The kids immediately know what that means; the ‘Vaalserberg’ (a shitty hill that cannot be called a mountain) and ‘koek and zopie’ (the term for cookies and a warm drinks sold on the frozen lakes where people ice skate). The son is so thrilled that he asks dad to play some music. Then the voice over: “Our winters are starting to stand out, so you better be prepared. Do the Peugeot winter check.” It’s quite entertaining. And it’s also well produced (First on Mars), directed (Herman Poppelaars), and acted, but it almost makes you wonder whether the idea was there before the client briefing. Created by EuroRSCG.

This Citroën DS5 Twitter Race is the first race ever (as far as we know) via Twitter. The concept is quite simple; you can navigate the DS5 towards yourself via Twitter and win it. We’ve seen a similar concept by Volkswagen and Achtung!, but using Twitter as the navigation tool is new. On the dedicated Facebook page Citroën constantly gives the Twitter crowd a choice (e.g. left or right) and the ‘wisdom’ of crowds decides where it should go. A count down clock decides when the race is over and (this feels as a bit of an anti-climax) when the time is up, the car pulls over and a sign is held up with a message. The first person to tweet this message wins the DS5. At the time of publishing this post there’s about half an hour to go and the car is near Bussum – if you live there start looking out for it. We always wonder what kind of people have time to be engaged in a game that consumes most of your day, but since it’s trending on Twitter (NL) it does get the needed exposure. It was created by EuroRSCG and Perfect Fools.

After the newsreader has finished covering the news on the Danish troups still fighting the Taliban in the Southern Afghan province Helmand, she switches to less important news; the weather – presented by the ever sexy Marjon de Hond. On the other side of the split screen the footage continues to build up to the climax of one of the wounded Danish soldiers being taken care of by a medic and clearly in shock – his pupils are huge. The footage is not news footage, but the documentary Armadillo that follows the Danes very closely in their fruitless efforts to bring peace to Afghanistan. And the pay-off ‘Keep watching’ aptly explains that documentaries continue where the news ends. Though this commercial is not as spectacular as last year’s fictional trailer (still using the wonderful pay-off ‘you can’t make up reality’) it again very convincingly conveys the message that everyone should visit the International Documentary Festival Amsterdam (IDFA). Created – for the fourth time already since 2008 – by TBWA and directed by Mirko Dreiling (25 FPS).