http://www.amsterdamadblog.com/2009/08/31/the-proof-of-the-pudding/ The capital of advertising Tue, 07 Feb 2012 08:40:50 +0000 hourly 1 http://www.amsterdamadblog.com/2009/08/31/the-proof-of-the-pudding/comment-page-1/#comment-4762 Frits Harkema Fri, 04 Sep 2009 11:14:40 +0000 http://www.amsterdamadblog.com/?p=2662#comment-4762 Horrible. Horrible.

]]> http://www.amsterdamadblog.com/2009/08/31/the-proof-of-the-pudding/comment-page-1/#comment-4703 60 layers of cake Mon, 31 Aug 2009 13:17:09 +0000 http://www.amsterdamadblog.com/?p=2662#comment-4703 I witnessed a few ADCN members as they "discovered" Linkedin, about 9 months ago. Like kids in a candy store, they where overwhelmed, could not believe their eyes. Their is a wide, and growing, gap between the average advertising creative's online knowledge and skills, and the connected and interlinking community in the big bad world out there. He who, at any moment, thought this project was for real, should be out of job tomorrow. He who learned new things by this campaign, too. I witnessed a few ADCN members as they “discovered” Linkedin, about 9 months ago. Like kids in a candy store, they where overwhelmed, could not believe their eyes. Their is a wide, and growing, gap between the average advertising creative’s online knowledge and skills, and the connected and interlinking community in the big bad world out there. He who, at any moment, thought this project was for real, should be out of job tomorrow. He who learned new things by this campaign, too.

]]> http://www.amsterdamadblog.com/2009/08/31/the-proof-of-the-pudding/comment-page-1/#comment-4702 admin Mon, 31 Aug 2009 12:15:28 +0000 http://www.amsterdamadblog.com/?p=2662#comment-4702 You have a point there, Pedro. Seven is not many (although, maybe its succes needs a little more time). So the question is, can a strategy be 'wonderful' (and execution brilliant), if the advertising is not effective? We think it can. What we liked (and still like) about Anna strategically, is that she engaged the target and made it experience what it's like to interact with each other within a community. Theoratically the target should become so enthusiastic about it, that it immediately 'runs' to the ADCN site to build up a similar community. But if that doesn't happen, there could also be something wrong with the product. For example, maybe the (old school) ADCN creatives aren't interested in the functionality the new website offers. There can be many reasons why only seven creatives enriched their profile, but we like the idea behind the Pink and Poodle campaign anyway. You have a point there, Pedro. Seven is not many (although, maybe its succes needs a little more time). So the question is, can a strategy be ‘wonderful’ (and execution brilliant), if the advertising is not effective? We think it can. What we liked (and still like) about Anna strategically, is that she engaged the target and made it experience what it’s like to interact with each other within a community. Theoratically the target should become so enthusiastic about it, that it immediately ‘runs’ to the ADCN site to build up a similar community. But if that doesn’t happen, there could also be something wrong with the product. For example, maybe the (old school) ADCN creatives aren’t interested in the functionality the new website offers. There can be many reasons why only seven creatives enriched their profile, but we like the idea behind the Pink and Poodle campaign anyway.

]]> http://www.amsterdamadblog.com/2009/08/31/the-proof-of-the-pudding/comment-page-1/#comment-4701 pedro Mon, 31 Aug 2009 11:37:25 +0000 http://www.amsterdamadblog.com/?p=2662#comment-4701 Proof of the pudding is that just 7 out of the hundreds ADCN members integrated their social network pages into their ADCN profiles...........wonderful strategy, brilliant execution but shouldn't any campaign cause action??? Proof of the pudding is that just 7 out of the hundreds ADCN members integrated their social network pages into their ADCN profiles………..wonderful strategy, brilliant execution but shouldn’t any campaign cause action???

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