Amsterdam Worldwide won a 4-way pitch against McCann-Erickson, Lowe London and DLKW to launch the new Opel Meriva across Europe. Michael Hartwig, director of European marketing communications of Opel/Vauxhall, said: “Amsterdam Worldwide’s approach to this brief demonstrated a clear understanding of the Opel brand and the target market, as well as unique insight about the role of the new Meriva. More than an ad, Amsterdam Worldwide developed an idea that is symbolic not only of a great new car in the Meriva, but of the new spirit at Opel.” The Meriva will be launched in March 2010. If the new Meriva campaign will be as original and integrated as the work for Onitsuka Tiger, we trust Opel to have made a wise choice.