It is the digital special effects and – more specifically – the person behind them, that makes this commercial worth watching. 24 year old Tim Smit is (with respect) your typical ‘computer nerd’ who has found his way up the steep bit of the long tail, through his attic production ‘What’s in the box?’ that he posted on YouTube last March. After an item on the Dutch (NOS) news, an appearance in a popular talk show, a call from Hollywood (“who is this guy?!”) and 1.7 million hits on YouTube, Tim was approached by Amsterdam agency Nothing to direct this commercial – with the pay-off “This is a job for Werkspot.nl”. Werkspot is the eBay for small jobs around the house, like painting, plumbing and gardening. So in the unlikely event your house is ever attacked by aliens…who you gonna ‘call’?!