This poster for PICNIC, the three day (September, 23-25) cross media conference, was made by Los Design (= loose design). PICNIC is described by the organization as “three inspiring days of ideas, fun and sensory stimulation in media, technology, entertainment, art and science”. We describe it as an event where Charles Leadbeater and Clay Shirky discuss the future of collaborative creativity, while Woody Harrelson gives a yoga workshop. The spirit of PICNIC thus resembles the spirit of Amsterdam; the hottest place for cross media innovation, combined with a high level of recreation. Indeed, not your ordinary PICNIC.