It has probably been done before, but that doesn’t matter, because this online ad agency (‘Papercut’) simulator is very well executed by real life agency Qi. It was initiated by the VEA (Association of Advertisers) to give secondary school students a peek into the world of advertising. The site takes them by the hand in learning the ins and outs of the advertising process; there’s a difficult client – lingerie brand Guilty – a briefing, a timeline and a team of typical ad people. There are phone conversations, difficult questions, brainstorms, strategic positioning diagrams, sketches, traffic problems, deadlines and client presentations. Thoroughly done and very educational. It must have been a time consuming project! So either Qi got heavily underpaid or the VEA is very rich. In any case, a good way to persuade teenagers towards advertising at a relatively young age.