Amsterdam Ad Blog
Amsterdam Ad Blog

Bavaria drop comes to those who… catch it

October 20, 2009, AAB

This beautiful commercial for Bavaria is created by Selmore, directed by Matthijs van Heijningen (the legendary Dutch film maker) and post produced by 8VFX. It should be no surprise that it immediately made us think of the legendary Noitulove campaign for Guinness by AMV BBDO (Grand Prix, Cannes 2006) – “Good things come to those who wait”. And if you’re asking yourself why the drop, after its epic journey, is disrespectfully being swallowed by a bull dog, you need to know that Bavaria likes to position itself as a down to earth beer, also meant for the man in the street. So even though Bavaria likes to make big budget productions – especially since it has been working with Selmore – and is the “only beer brewed with pure mineral water”, it also comes to those who accidently catch it.

3 Comments on "Bavaria drop comes to those who… catch it"

  • Ike says:

    Believe the message is not clear but think you got it wrong. Bavaria is made of pure mineral water which the drop is not. At the last moment the bartender makes sure it doesn’t end up in the beer. I think that is the message.

  • admin says:

    @Ike
    We see your point and double checked with Selmore. They told us that ‘non pure mineral drops’ aren’t allowed in the factory. So the bartender hasn’t got a clue what he’s doing. I guess otherwise he would be psychic – then again, drops don’t have a will of their own…

  • vania says:

    I can confirm, the bartender hasn’t got a clue what he’s doing. As vfx supervisor on this commercial, I worked closely with Matthijs pre-production and the narrative of this film is clearly down to earth darkish humor…

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