This beautiful commercial for Bavaria is created by Selmore, directed by Matthijs van Heijningen (the legendary Dutch film maker) and post produced by 8VFX. It should be no surprise that it immediately made us think of the legendary Noitulove campaign for Guinness by AMV BBDO (Grand Prix, Cannes 2006) – “Good things come to those who wait”. And if you’re asking yourself why the drop, after its epic journey, is disrespectfully being swallowed by a bull dog, you need to know that Bavaria likes to position itself as a down to earth beer, also meant for the man in the street. So even though Bavaria likes to make big budget productions – especially since it has been working with Selmore – and is the “only beer brewed with pure mineral water”, it also comes to those who accidently catch it.