This ad, made by Watson & Lewis, makes you want to cancel all your appointments and book a trip to Italy instantly; beautiful people, beautiful scenery and an atmosphere you want to completely drown in. And although the Martini logo presence is a little dominant, it makes a very nice long form ad. The commercial is made for the Dutch market only. Why make such an international big budget commercial for such a tiny market? The reason is that they are using YouTube for the distribution and thus could allocate the whole media budget to production! Well allocated, we have to say.