Comments on: Sony makes believe it’s everywhere http://www.amsterdamadblog.com/2009/11/06/sony-makes-believe-its-everywhere/ The capital of advertising Wed, 08 Feb 2012 07:34:38 +0000 hourly 1 By: matthew http://www.amsterdamadblog.com/2009/11/06/sony-makes-believe-its-everywhere/comment-page-1/#comment-5675 matthew Fri, 06 Nov 2009 10:16:05 +0000 http://www.amsterdamadblog.com/?p=3346#comment-5675 hmm, kinda weird the end V/O. "make... dot... believe". I mean i get where the ad shows whats happening, good ol world turning around blah blah, its make believe and you can embrace and engross yerself... get it. see the brief. but then the V/O should jsut say "make *pause* believe" right? Or did someone jump up in the meetings and be all like "no we have to put hte dot in there and call it out so its like like we are all fantasy n shit". But really. the period in the tagline does that for you, its all rational and emotional at the same time yada yada. anyway, ive written a buncha words, guessed i was slightly bothered by it. cliffs notes: • voiceover of tagline was weird • tagline and execution is kinda cool • they have better laptop, movie, games and music assets (in that order) and they should have used them. This was SUPER short term thinking. hmm, kinda weird the end V/O. “make… dot… believe”. I mean i get where the ad shows whats happening, good ol world turning around blah blah, its make believe and you can embrace and engross yerself… get it. see the brief. but then the V/O should jsut say “make *pause* believe” right? Or did someone jump up in the meetings and be all like “no we have to put hte dot in there and call it out so its like like we are all fantasy n shit”. But really. the period in the tagline does that for you, its all rational and emotional at the same time yada yada.

anyway, ive written a buncha words, guessed i was slightly bothered by it. cliffs notes:

• voiceover of tagline was weird
• tagline and execution is kinda cool
• they have better laptop, movie, games and music assets (in that order) and they should have used them. This was SUPER short term thinking.

]]>