EuroRSCG4D created a Facebook page – together with LBi Göteborg – for the Volvo C30 DRIVe. The new Volvo can drive 1333 kilometer on a full tank, thanks to the start/stop system and regenerative charging. Surprisingly enough these technologies are not mentioned on the website, which is a different approach from Volkswagen that recently introduced a special ingredient brand: Blue Motion Technologies. Instead, Volvo chose the playful route. On the dedicated Facebook page you can invite your Facebook friends to virtually drive around the world in as few stops as possible. So for example, if you live in Amsterdam you virtually drive to Berlin, where a Facebook friend drives the next lap to Moscow, from there another friend drives further east, until the car has completely circled the earth. To win the game, every single lap has to be as close as 1333 kilometers as possible. If you win, Volvo donates € 15,000 in your name to a project that fights global warming. Since we couldn’t play the game (the site told us “Oops, something went wrong. We are working on fixing this problem”), it’s difficult to judge it properly, but we wonder whether this prize gives the consumer enough incentive. We know, global warming is ‘hot’ and all, but consumers are still very opportunistic. So if you want them to play a game online, it either has to be very engaging or give away great prizes – a C30 DRIVe for example.