The Amsterdam office of Modernista! (based in Boston) has gone bankrupt this week – this will make 7 employees jobless. According to the agency it was mainly due to the collapse of General Motors in the States. Early October Cadillac announced it was looking for another agency (today Bartle Bogle Hegarty NY, Publicis NY and the Martin Agency Richmond are still in the race) to recapture sales, following its emergence from bankruptcy. Hummer was sold to Tengzhong, a Chinese company – ironic when you realize Hummer more or less symbolizes America’s robust love for warfare. With these important account losses, Modernista! wasn’t able to support the Amsterdam office anymore. Modernista! Amsterdam opened its doors in 2006. Though the only local advertising we ever spotted from the Amsterdam office was for Comedy Central, we’ll miss them.

Source: Adformatie