What a catchy name for an activation campaign. And what a simple and strong idea from online agency Achtung! to engage prepaid callers – regardless their provider! It doesn’t need much more explanation than the name suggests. If you register yourself as a prepaid caller on the website, you can participate in the contest and receive one text message per day with a difficult question. The person that answers the quickest and closest to the answer, wins – voila! – 1 million text signs or mobile minutes. Questions are asked like, ‘How long can a cockroach survive without his head’ and ‘How many kilo’s of lipstick does a woman eat in her whole life’. And guess what, at the end of the day Vodafone has its database filled with fresh and eager consumers that very homogeneously fit within their prepaid target group!