THEY is not having too much trouble with the recession. In fact, it just announced to open a second office in New Delhi, India. As far as we know this will be the second Amsterdam agency opening an office in New Delhi – Wieden+Kennedy already has one, especially to service its client Nokia. THEY Consult (THEY’s strategic arm) partner Tjaco Walvis will be leading the new agency. THEY got a foot in the door in India through its client Indira Ghandi International Airport – opening a brand new terminal next year. Roland van der Vorst – head of strategy – told Adformatie it started with a workshop THEY organized for the management of the airport. One led to the other. Van der Vorst sees lots potential in India. Though you don’t need to be visionary to see that, we congratulate the agency for taking the big plunge!

Source: Adformatie