Wow, you must be pretty desperate to show an ad like this. We like it, cause it makes us philosophical. How effective is this? Would the potential advertiser think; ‘I was planning not to do outdoor anymore, but just because I have to look at this unattractive body every day in traffic, I am going to rent it for the rest of the year – just to make sure it won’t come back. And what if the decision maker is a woman? That depends on what she’s used to, of course. Maybe she’ll ask Interbest to put the text somewhere else, just so she can imagine it’s a Calvin Klein ad. Ummm. No, that’s not very realistic either. The most likely scenario is that the passer-by will simply chuckle, unconsciously thank Interbest for the free entertainment, simultaneously feel sorry for them and maybe even decide there and then to allocate a bigger part of the advertising budget to online… Anyway, it was made by Y&R Not just film – as you can see apart from film the agency also does outdoor.

You might have thought we were going to say “Che Guevara.” And you probably even finished our sentence before we did. Well, not if you have seen this billboard for the NFS: “Give those who stutter a second”. Ro Ro Roger that! Created by Y&R Not just film (apart from ‘film’ they also do cut up billboards) and JC Decaux.

Yesterday was a good day. Not just because it was our first day in Cannes and we enjoyed soaking up all its extremes – Le Palais, the sun, the beach, ‘le canard au miel’, and lots of drinks – check out our photo’s here. It was also a good day for Amsterdam, because it won 5 Lions! Two silver lions went to outdoor; Interbest ‘mail stripper’ and the Go Fast water-bike, both to Y&R Not Just Film. At the time, we weren’t too positive about the unattractive stripper, because we doubted its effectiveness. You could say the silver lion has proved us wrong. Two bronze lions went to the radio commercial ‘sexual harassment’ (Publicis) and an Allsecur outdoor ad (Ogilvy). In Media Muse and Starcom won Silver for their 3D Samsung projection. Earlier, on Monday Amsterdam won two meager bronze lions; the Dutch dress for Bavaria in promo – which definitely deserves more in our opinion – and bronze for Boondoggle’s KLM Suprise in PR – in Holland this won a golden Spin (read: cyber) award. Hopefully we’ll be able to celebrate some gold later this week.