Holland won 18 Epica awards – four times gold – last week in Belgrade. It ended fifth after Germany, France, Sweden and the UK. Our favourite gold went to Kit Kat Jesus. Kit Kat pretended as if Jesus had been spotted in a Kit Kat bar and this news spread as quick as only internet can spread news. We didn’t just like it because we are atheists (or at least agnostic), but more so because we love simple (but great) ideas that generate tons of free publicity. We found it a little odd that this was in the category ‘technique’, but apparently their was no better category available – the category ‘big idea’ would have been more to the point. It was done by UbachsWisbrun/JWT. Heineken’s Walk-in fridge also won gold in ‘film’ – it was submitted by TBWA’s production company CZAR. 180 won gold for Adidas with ‘Every team needs the spark’. And Grey won gold in print for Pink Ribbon.