Richard Gorodecky is ECD at Amsterdam Worldwide. As a kid, he didn’t seem very disciplined, but today he believes in working really, really hard. His sense of humor is in a big part derived from Douglas Adams’ Hitch Hiker’s Guide To The Galaxy – he read it over and over again. Gorodecky started to develop an interest in advertising when stealing ads from the trains on the London Underground. And  one of his most important lessons in advertising is not to be an asshole. Maybe that’s why he is not a big fan of all the dog shit in Amsterdam. Read the entire interview here.