A great week for UbachsWisbrun/JWT. The agency won two major clients; both Nationale Nederlanden (insurer, owned by the ING group) and ING bank – the latter after an exciting pitch with three combatants pulling out. The trouble started when UbachsWisbrun, one of the most succesful indpendent Dutch agencies at the time, merged with PPGH/JWT in 2007. With this acquisition JWT wanted to buy fresh, creative blood and put itself back on the creative map. But of course merging two different cultures into one agency always needs some time. And then the credit crunch hit the advertising market. UW/JWT went through a very deep dip. Last year it lost two important clients, Vodafone and Rabobank and shrank to 50 employees – coming down from 188 employees just after the merger. The way back up was the win of the Belastingdienst (National Tax Collector) account in September. And after this week UW/JWT can seriously start hiring again. Whether the agency will also finally make its creative comeback, is still to be answered.