This distinctive print ad was created by THEY (and photographed by Ilja Meefout) for the Ministry of Social Affairs and Employment. It says “I can” and then sums up some random talents: “fishing, carpeting, conducting [an orchestra] and calculating”. A strange combination it seems. But as we all know Asian people are really good with fish, calculators and crowds – only carpentry should have been replaced by ping pong or something. Anyway, the message this ad tries to convey, is that the online ‘talent translator’ translates your talents into a job. A great idea. Although we wonder whether people are really too dumb to translate their own talent into a job. What would have been really awesome, if this online tool combined your talents and offered you a job as a doorman at a strip club, if you told it that you’re verbally strong, like naked women and enjoy the outdoors.