Dutch hip fashion brand Scotch & Soda opened a new flagship store in the center of Amsterdam. And to promote its new women’s label it came up with quite an original guerrilla idea. They attached little handwritten notes with a red ribbon to random (female) bicycles throughout Amsterdam. If you called the secret admirer’s mobile number or sent a text message, you received a message back saying “Just come to Huidenstraat 3-5 and ask for M”. If you followed up the tempting request you received a Scotch & Soda goodie bag. Though a few frustrated singles (including a journalist from Amsterdam newspaper Het Parool) couldn’t appreciate the joke, an overwhelming amount of reactions were very positive. Hats off for Scotch & Soda.