“Erection? Veridian Dynamics is looking for test subjects with balls”. In this outdoor campaign Comedy Central teases its audience to watch the new TV series ‘Better off Ted’ about a dubious research institute called Veridian Dynamics. After a week the Comedy Central logo was slapped on top of it to reveal who was behind it. But of course that wasn’t clear from the start. No less than 4000 curious guinea pigs called the number to find out how they could earn some extra money – welcome to Holland. Other ads asked the Dutch test subjects to be deep frozen or launched by a rocket. Comedy Central also built a (bit of a crappy) dedicated website that links to the TV series on Comedy Central. The striking campaign was created by Dare.