There are days that Amsterdam strongly feels like the international capital of advertising. Today, for example, with Boards Summit Europe being held in Amsterdam and bringing the crème de la crème of advertising together in the Beurs van Berlage. Then we’re also very happy to hear that Adformatie last week announced a few new international agencies that chose Amsterdam for opening new offices. First of all Strawberry Frog. The agency split up two years ago, and separated itself in Scott Goodson’s Strawberry Frog New York – that already existed – and Amsterdam Worldwide, lead by Brian Elliot. Maybe it was because Amsterdam WW is doing so incredibly well in Amsterdam that Strawberry Frog decided to re-open offices in Amsterdam. Hans Howarth, founder of Media Catalyst, was asked to lead the Amsterdam office. Then there is Iris International, an independent agency network that was founded in London in 1999, also feeling the Amsterdam attraction. Another aspiring title in the market, LBi International, will move its head office from Stockholm to Amsterdam soon – a consequence of the recent merger with Bigmouthmedia. And, as Adformatie put it vaguely, it is said that yet another big cross media agency will open its doors soon in the Dam. If this is the sign that the recession is over for Amsterdam advertising, then we’ll definitely hoist some Heinies at Boards Summit Europe tonight!