Last night at the SpinAwards – the awards for digital advertising – Achtung! regained the title ‘interactive agency of the year’ – in 2008 the online agency also won the prestigious title. A logical choice, since Achtung! was the most nominated and awarded agency around. It won 3 silver ‘rings’ for Catch the Polo (cross media), Chocomel snowball fight (best game) and Skoda Octavia introduction (best interactive video concept) respectively. For the first time this year Belgium agencies could also send in their cases. So we found it a little rude that the organization strongly branded the event ‘Made in Holland’ – were the Belgiums really welcome, or was it just their money? Fortunately Boondoggle  Leuven went home with one golden ‘Made in Belgium’ ring for a blog that closely followed the birth of a baby elephant in the Antwerp Zoo. An online campaign that generated 200.000 extra ‘physical’ Zoo visitors – which is 2% of the entire Belgium population. The Albert Heijn supermarket Appie, by Muse (recently launching a 1.5 version), also won a golden ring (mobile). Stanislav (made by Kong), the viral web video that uses social network content to show the dangers of cyber criminality, went home with two (silver) awards. The only other agency that won two (silver) awards was the through-the-line agency 2010 with Zonneradar (sun radar) for Wieckse Witte and Amstel teamlink for Amstel beer – both Heineken brands. 2010 very inconveniently changes its name every year to show that it’s always up to date, but with these two ‘brand utilities’ (concepts that go beyond entertainment by being useful in a brand related way) 2010 lives up to its choice of name. We saliently have to mention though that one of the founders of 2010, and big brain behind these concepts, Jeroen de Bakker, left 2010 this year to found Lab 1111, taking Heineken with him. Guess which agency will be winning some awards next year…

Here’s the complete list of winners.